In this episode of SEO Explained, hosts Kyle Roof and Adam Truszkowski address various common questions related to SEO. They emphasize that the time it takes to see SEO results depends on competition and term difficulty, with larger, established websites ranking faster. They also discuss the importance of understanding your site's authority tier and how targeting keywords within it can lead to quicker rankings. Key performance indicators (KPIs) for tracking progress include gaining keywords, impressions, clicks, and conversions. The hosts stress the need for transparency in SEO strategies and highlight that techniques must adhere to Google's guidelines. They highlight that past SEO failures might be due to lack of transparency or improper strategies, emphasizing a tailored approach based on each client's history and goals.