In this episode of SEO Explained, hosts Kyle Roof and Adam Truszkowski discuss various options available for implementing effective SEO strategies. They cover the approaches of doing it yourself, hiring an agency, or keeping it in-house, acknowledging the challenges of juggling SEO with other responsibilities. The conversation dives into the intricacies of crafting a comprehensive SEO strategy, from formulating initial strategies and research, to competitor analysis, keyword research, content...

In this episode, hosts Kyle Roof and Adam Truszkowski discuss the impact of AI on SEO. They explore how AI has changed content creation by enabling quick generation, but emphasize that AI hasn't fundamentally altered search engine results. They predict AI tools might enhance search functions by extracting relevant information for users, similar to existing Chrome extensions. However, they caution that AI-generated content, if used excessively, could lead to duplicate content issues and...

In the fourth episode of SEO Explained, Kyle Roof and Adam Truszkowski discuss various successful SEO campaigns and strategies they've observed over the years. They highlight cases such as an online bank that optimized pages for search queries about competitor fees, a sporting goods store that shifted focus to indoor workout equipment during the pandemic, and an accounting software company that provided non-commercial options to potential users while subtly promoting their paid services. The...

In this episode of SEO Explained, hosts Kyle Roof and Adam Truszkowski address various common questions related to SEO. They emphasize that the time it takes to see SEO results depends on competition and term difficulty, with larger, established websites ranking faster. They also discuss the importance of understanding your site's authority tier and how targeting keywords within it can lead to quicker rankings. Key performance indicators (KPIs) for tracking progress include gaining keywords,...

This podcast episode discusses various aspects of Search Engine Optimization. Hosts Adam Truszkowski and Kyle Roof touch on topics such as on-page and off-page SEO, the importance of creating quality content, the significance of technical SEO and keyword research, and the concept of E-E-A-T (Expertise, Authoritativeness, Trustworthiness). They emphasize the importance of adhering to ethical SEO practices (White Hat SEO) and avoiding tactics that might lead to penalties (Black Hat SEO)....

The pilot episode of the SEO Explained podcast features an interview with Kyle Roof, co-founder of High Voltage SEO. The interview covers Kyle's background and journey into the world of SEO. He initially worked as a lawyer and shifted to teaching English in South Korea, where he eventually ventured into web development and SEO and developed a unique method to run tests on Google's algorithm. One notable success was ranking a site for the keyword 'rhinoplasty Plano' using strategically placed...