Desmond Boateng joins David Bain to discuss the importance of building a brand with your own story over link building. Talking points include: Why is building a brand with your own story so important? How do you craft your story? Where should you publish your story? How does your brand story interweave with the rest of your content marketing efforts? What measurable impact does this have on your SEO success? How often should you hone your story? Is this more effective than link building? Read the full transcript of Desmond's interview at https://majestic.com/seo-in-2024/additional-insights/desmond-boateng