Desmond Boateng joins David Bain to discuss the importance of building a brand with your own story over link building. Talking points include: Why is building a brand with your own story so important? How do you craft your story? Where should you publish your story? How does your brand story interweave with the rest of your content marketing efforts? What measurable impact does this have on your SEO success? How often should you hone your story? Is this more effective than link...

Ahmed Bhula and David Bain discuss balanced/consistent link building and creating content consistently within limits. Before you know it, you'll be competing against the larger companies and every Google update will benefit your rankings. Talking points include: What does Balanced/consistent link building look like? What links are good links in 2024? How many should you be building a month? What are the limits you talk about? What does constant content creation look like? What content is...

Kyle Rushton McGregor and David Bain discuss how to utilise the customisation options in GA4 to your advantage. Talking points include: What are the customisation options? How should SEOs be customising them? Why should SEOs be using them? Should SEOs get assistance from a GA4 professional? What data is available? How should SEOs be using this data? What other software do you like to connect to GA4? Are the customisation options likely to change again in the near future? Read the full...

PPC and Paid Media expert Sophie Fell joins David Bain to discuss how SEOs can test potential opportunities using PPC and why close collaboration between SEO and PPC can lead to data-driven insights and better-optimized landing pages, which in turn can improve conversions. Discussion points include: Why should SEOs be testing opportunities using PPC? How should they define the opportunities to test? What does the testing process look like? What software should they be using? How do they...

David and Dani discuss the importance of focusing on building a strong, recognizable brand around a specific topic, so people automatically think of you, ensuring that regardless of changes in algorithms, your brand remains a go-to source. Discussion topics include: How do you build a strong, recognizable brand around a specific topic? How can you ensure that people remember your brand after reading your content? What content do you prefer to publish? Where do you publish your content? How...

In this episode, Tom Winter and David Bain discuss why you should team up with AI by using the "Cyborg Method" to deliver content. Discussion points include: How do you team up with AI? What AI do you recommend working with? How do you deliver content that is more valuable than you could before? How do you know it is more valuable than previous content? What are the risks to doing this? When you talk about doing this at scale - what scale level are you talking about? Is it possible to compete...

In this episode, Michał Suski and David Bain discuss why, if you have a strong, authoritative domain, you should publish as much as you can. Discussion points include: How do you know if you have a strong, authoritative domain? What metrics do you use? How do you make your domain more authoritative? What do you mean by ‘publish as much as you can’? What form of content works best? How do you measure the success of your content publishing? How has your content publishing strategy changed over...

In this episode, Luca Tagliaferro and David Bain discuss "Zero-Lead Marketing". Discussion topics include: What is Zero-Lead marketing? What standalone insights and information are you referring to? Why is there no need to convert? What are the benefits to this? How does this impact SEO strategy? How does it work with other channels?

We're in 2024 and log files analysis is still an underrated source of SEO knowledge. David and Julien discuss: What is log file analysis? How do you get access to your log files? Where are log files stored and are everyone’s log files a similar structure? What software do you use to analyse your log files? What do you look for when analysing your log files? Do you combine your log file analysis with other data for better insights? How should log file analysis impact your SEO strategy?

Look at SEO holistically, from an entity building perspective. Onpage, but largely offpage also. Ensuring those foundational layer links & signals are in place. To focus on this, rather than obsessing and spending thousands on guest posts. David and Adam discuss: What is holistic SEO? What are the key elements to building a successful online entity? Gaps in entity - software to analyse What aspects of onpage do you focus on? What areas of offpage SEO do you start with? What are the best...

Focus on User Intent and build content, authority and a website experience that matches that and helps them to get towards their goals. David and Amanda discuss: How do you focus on user intent? How do you prefer to categorise user intent? How do you define a user’s goals? How do you build content, authority and a website experience that matches user intent? How do you build authority by delivering the right user intent? How do you alter a website experience to match a user intent? How is...

To save time, increase efficiency, and minimise errors, utilise automation for auditing your websites. David and Jonathon discuss: What automation is key? What software do you use? How much time do you save? Why do you minimise errors and what errors do you tend to minimise? How often should you audit your websites? What are the primary issues that you are looking for when you are auditing? How is the automation of auditing likely to change over the coming year?

SEO is constantly evolving, but one thing remains constant: Google's goal is to provide the best results for users. While the signals (CTR, time on page, etc.) may change, Google's focus on quality does not. By creating the best content, you'll succeed regardless of changing rules. David and Ana discuss: How do you optimize for Google to provide the best results to users? How does Google measure quality? How do you create the best content? What type of content works best nowadays? How do you...

David and Azahara discuss the importance of using AI to gain deeper insights into user intent and refine your keyword strategy. Talking points include: How do you use AI to gain deeper insights into user intent? How do you ensure that you’re targeting the right users? How does this lead on to refining your keyword strategy? How do you make sure that keywords aren’t missed? What do you mean by a cohesive approach? What AI tools do you use? How do you continue to refine your approach? What are...

David and Andy discuss why you shouldn't let your technical SEO slip after the Helpful Content Update. Talking points include: Google launched the Helpful Content Update in mid-2022. What was that about, and has anything changed since then? How has the helpful content changed SEO? Why do you say that you shouldn't let your technical SEO slip after the Helpful Content Update? What are the key aspects of technical SEO that yo9u shouldn’t let slip? Is this the same for every industry? How do...

David and Carlos discuss why it's crucial to diversify your content strategy in the age of AI. Talking points include: How would you summarise the way that AI is transforming content marketing? Why diversify your content strategy with video? Why did you mention TikTok first? What does a good TikTok SEO strategy look like? Why does this fit into the customer journey? What other video platforms do you recommend? How do you measure the impact of a video SEO strategy? How do you think that this...

David and Kalin discuss the importance of accepting that you don't always know what is going on. Talking points include: What do you mean by that? What precisely do you have to accept you don't know what is going on? Why does this matter? How does this impact the way that you actively do SEO? How does this impact the software that you work with? How does this impact your strategy? How does this impact the way that you manage a team? To turn your tip around, what should you know that is going...

David and Tamara discuss the importance of ensuring that your link-building strategies align with user needs rather than algorithms. Talking points include: How do you align your link-building strategies with user needs? What kind of user needs are you referring to? You talk about evading spam risks during core updates - what spam risks are you talking about and can you give me an example of a core update that has made it more likely for a site to be flagged as a spammer? Should you just...

David and Rejoice discuss why you should expand your content ideation and keyword research beyond Google. Talking points include: What do you mean by Social Media SEO? How do people begin their searches on social media? How do you track this? How can you determine the most appropriate content ideas to be targeting? How do you optimise for social media? Where does this fit into the customer journey? Do you find that people use Google search as well, further down the buyer journey? Can you...

David and Naomi discuss the importance of using your internal data to find exactly what your customers want. Talking points include: What internal data should you be utilising? What are examples of wishes that you’ve discovered that customers are looking for? What sort of experience are you talking about when you’re saying that this is what you should use to address this? What systems and tools do you use to make this procedure more effective? What measurable impact does this have on...

David and Lucia discuss the importance of breaking the built-in failure cycle and running campaigns that delight your client. Talking points include: What is the built-in failure cycle? What causes it? What can you do to stop it and change it? What are examples of campaigns that delight a client? How do you make this more likely to happen in the future? How do you replicate this or automate this?

David and Dan discuss why Time to Result - is key when planning page content. Talking points include: What do you specifically mean by TTR - it sounds like Largest Contentful Paint! What are the key ways to ensure that the user’s key initial focus is on the content that is likely to satisfy their query? What are some of the mistakes that websites make to distract users from what they’re looking for? How can SEOs help to avoid this? How can you measure the impact of this from an SEO...

David and Alex discuss the importance of not letting AI take over your content strategy. Talking points include: What is a good use of AI? How do you know if you’re using AI too much? How do you measure the impact of creative, helpful and unique storytelling? Why will this always shine through? Why won’t AI ever take over creative, helpful and unique storytelling?? How do you use AI tools most effectively?

David and Josh discuss the impact of updating your information on Wikipedia/Wikidata. Talking points include: What is Wikidata for the uninitiated? How does Wikipedia and Wikidata impact search results? How does the new AI world use Wikipedia and Wikidata? What information do you need to update to take advantage of this? Should you update your Wikipedia listing by yourself? How often should you update or refresh your listings? How do you think AI will continue to evolve to make use of...