David and Dani discuss the importance of focusing on building a strong, recognizable brand around a specific topic, so people automatically think of you, ensuring that regardless of changes in algorithms, your brand remains a go-to source. Discussion topics include: How do you build a strong, recognizable brand around a specific topic? How can you ensure that people remember your brand after reading your content? What content do you prefer to publish? Where do you publish your content? How do you measure the SEO value of this? How do you view AI content? Read the full transcript of Dani's interview at https://majestic.com/seo-in-2024/additional-insights/dani-leitner