Focus on User Intent and build content, authority and a website experience that matches that and helps them to get towards their goals. David and Amanda discuss: How do you focus on user intent? How do you prefer to categorise user intent? How do you define a user’s goals? How do you build content, authority and a website experience that matches user intent? How do you build authority by delivering the right user intent? How do you alter a website experience to match a user intent? How is user intent changing? How do you determine the likely user intent?