It's crucial to diversify your content strategy in the age of AI - with Carlos Estevez
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Description
David and Carlos discuss why it's crucial to diversify your content strategy in the age of AI. Talking points include: How would you summarise the way that AI is transforming content marketing? Why diversify your content strategy with video? Why did you mention TikTok first? What does a good TikTok SEO strategy look like? Why does this fit into the customer journey? What other video platforms do you recommend? How do you measure the impact of a video SEO strategy? How do you think that this will continue to evolve over the coming year?
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