It's crucial to diversify your content strategy in the age of AI - with Carlos Estevez
Description
David and Carlos discuss why it's crucial to diversify your content strategy in the age of AI.
Talking points include:
How would you summarise the way that AI is transforming content marketing?
Why diversify your content strategy with video?
Why did you mention TikTok first?
What does a good TikTok SEO strategy look like?
Why does this fit into the customer journey?
What other video platforms do you recommend?
How do you measure the impact of a video SEO strategy?
How do you think that this will continue to evolve over the coming year?
David Bain and Sabine Ljunggren discuss why you need to add social media to your search strategy.
Talking points include:
Why do you need to add social media to your search strategy?
What does this mean in practice?
What social media are we talking about?
What content works best on different...
Published 11/27/24
Desmond Boateng joins David Bain to discuss the importance of building a brand with your own story over link building.
Talking points include:
Why is building a brand with your own story so important?
How do you craft your story?
Where should you publish your story?
How does your brand story...
Published 11/20/24