David and Kalin discuss the importance of accepting that you don't always know what is going on. Talking points include: What do you mean by that? What precisely do you have to accept you don't know what is going on? Why does this matter? How does this impact the way that you actively do SEO? How does this impact the software that you work with? How does this impact your strategy? How does this impact the way that you manage a team? To turn your tip around, what should you know that is going on?