David and Dan discuss why Time to Result - is key when planning page content. Talking points include: What do you specifically mean by TTR - it sounds like Largest Contentful Paint! What are the key ways to ensure that the user’s key initial focus is on the content that is likely to satisfy their query? What are some of the mistakes that websites make to distract users from what they’re looking for? How can SEOs help to avoid this? How can you measure the impact of this from an SEO perspective? How does this impact best practice for mobile design? How will user satisfaction continue to impact SEO success in the future?