SEO is constantly evolving, but one thing remains constant: Google's goal is to provide the best results for users. While the signals (CTR, time on page, etc.) may change, Google's focus on quality does not. By creating the best content, you'll succeed regardless of changing rules. David and Ana discuss: How do you optimize for Google to provide the best results to users? How does Google measure quality? How do you create the best content? What type of content works best nowadays? How do you know that you’ve created the best content? What do you track to ensure that you’re consistently measuring the best content? How do you build content creation into an SEO strategy? Hoow do you measure success?