David and Rejoice discuss why you should expand your content ideation and keyword research beyond Google. Talking points include: What do you mean by Social Media SEO? How do people begin their searches on social media? How do you track this? How can you determine the most appropriate content ideas to be targeting? How do you optimise for social media? Where does this fit into the customer journey? Do you find that people use Google search as well, further down the buyer journey? Can you determine keyword volumes? How can you forecast likely results based on what you intend to target?