David and Andy discuss why you shouldn't let your technical SEO slip after the Helpful Content Update. Talking points include: Google launched the Helpful Content Update in mid-2022. What was that about, and has anything changed since then? How has the helpful content changed SEO? Why do you say that you shouldn't let your technical SEO slip after the Helpful Content Update? What are the key aspects of technical SEO that yo9u shouldn’t let slip? Is this the same for every industry? How do you track technical SEO success?