Look at SEO holistically, from an entity building perspective. Onpage, but largely offpage also. Ensuring those foundational layer links & signals are in place. To focus on this, rather than obsessing and spending thousands on guest posts. David and Adam discuss: What is holistic SEO? What are the key elements to building a successful online entity? Gaps in entity - software to analyse What aspects of onpage do you focus on? What areas of offpage SEO do you start with? What are the best types of links to be getting nowadays? By having a holistic approach, do you also try to work with other marketing channels? Do you not like guest posting?