Break the built-in failure cycle and run campaigns that delight your client - with Lucia Dello
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Description
David and Lucia discuss the importance of breaking the built-in failure cycle and running campaigns that delight your client.
Talking points include:
What is the built-in failure cycle?
What causes it?
What can you do to stop it and change it?
What are examples of campaigns that delight a client?
How do you make this more likely to happen in the future?
How do you replicate this or automate this?
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