Send us a textEver wondered why some people readily agree to do favors, even when it's inconvenient? Unlock the secrets to transforming your interactions with the power of psychology as we explore the surprising science behind asking for favors. Join me, Ed Dawson, as we dissect fascinating concepts like the "helper's high" and the Benjamin Franklin effect, showing you how these can be cleverly leveraged to enhance your personal and professional relationships. Discover how the seemingly simpl...

Send us a textAre traditional search engines becoming obsolete in the face of AI advancements? Join me, Edd Dawson, as we uncover the transformative potential of OpenAI's SearchGPT, a groundbreaking tool that merges the worlds of search engines and digital assistants. Discover how this AI marvel offers a conversational approach to information retrieval, setting a new standard by seamlessly delivering direct responses rather than a mere list of links. With its real-time browsing capabilities, ...

Send us a textAccess all your Search Console Data, for FREE here: https://myconsoledata.comSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click he...

Send us a textThe clock is ticking on Google's latest core update, and we're here to ensure you're ready! Discover how this fast-tracking November 2024 rollout could redefine the SEO landscape and what it means for your website. This episode is your ultimate guide to understanding the dramatic changes focused on prioritizing genuinely beneficial content over the usual optimization tricks. We'll explore why the short two-week rollout doesn't necessarily mean a minor impact and speculate on Goo...

Send us a textCan Google really differentiate between topics and keywords, or are we just repeating ourselves in the hopes of ranking higher? Join me, Edd Dawson, on "SEO is Not That Hard" as we tackle the ever-puzzling concept of keyword and topic cannibalization. Inspired by a recent conversation with my friend and Keywords People Use customer, Mark, we uncover how Google's understanding goes beyond mere word repetition to focus on the broader themes of your content. Through experiences fro...

Send us a textLink to the Free Knowledge Graph Search Tool - https://audits.com/tools/knowledge-graph-searchSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on ...

Send us a textEver wondered if ChatGPT is the magic bullet for your keyword research? The truth might surprise you. Join me, Ed Dawson, as I unravel why relying on artificial intelligence for SEO tasks could actually undermine your strategy. With over 20 years of experience in building and monetizing websites, I bring an insider's perspective on the pitfalls of using language models like ChatGPT. These models, while adept at mimicking human conversation, fall short in accessing the real-time,...

Send us a textDiscover why zero-click searches are shaking up the SEO landscape and what this means for your digital strategies. Join me, Ed Dawson, as we tackle the game-changing shift where users get instant answers right on Google's search results page. Uncover how this trend, driven by Google's commitment to user experience, especially on mobile, impacts website traffic and how you can turn it to your advantage. We'll promise you insights on adapting your content to encourage deeper user ...

Send us a textWhat if you could streamline your SEO efforts and unlock more precise insights into your site's performance with just a few clicks? Join me, Ed Dawson, as I explore the groundbreaking features in our latest Search Console integration at Keywords People Use. Discover how the new "watch" feature, visualization tools, and similarity score can transform your SEO strategies. With the simple addition of a heart icon, prioritize the queries and pages that matter most, while the powerfu...

Send us a textUnlock the secrets of advanced SEO techniques as we explore the fascinating world of embeddings and their transformative impact on search engine optimization. Ever wondered how search engines have evolved from simple keyword matching to understanding complex semantic relationships? Get ready for an enlightening journey with me, Ed Dawson, where I unpack the intricacies of representing data in multi-dimensional spaces. You'll discover how this shift is revolutionizing our approac...

Send us a textUnlock the secrets of turning customer feedback into tangible product enhancements on this episode of "SEO is Not That Hard." Join me, Ed Dawson, as I share a transformative story from Keywords People Use, sparked by our insightful customer Carlos. Discover how Carlos's request for an improved search alerts feature led to the swift creation of our "download uniques" option, all within just 24 hours. This episode promises to reveal how prioritizing user feedback not only solves i...

Send us a textWhat if the buzz around AI language models is just that—buzz? Join me, Ed Dawson, as I peel back the layers on the real-world impact of ChatGPT compared to the search giant Google. With over two decades in the SEO and digital marketing arena, I explore the numbers and user behaviors that reveal a stark difference between industry chatter and actual usage. You’ll gain insights into why, despite the noise, Google’s dominance in user interactions remains largely unmatched, with a r...

Send us a textIs SEO dead? This provocative question sets the stage for an engaging exploration with Ed Dawson, host of "SEO is Not That Hard," and his guest, Trudy Rankin from the Online Business Launchpad Podcast. Together, they navigate the complex landscape where AI tools like ChatGPT are redefining how we seek solutions online. Trudy shares her transition from traditional search engines to AI, while Ed reflects on his own experiences, such as troubleshooting workflow automation with Chat...

Send us a textReady to transform your consultancy or freelancing gig into a scalable business powerhouse? Join me, Ed Dawson, as I break down how you can productize your services and create potential passive income streams. Inspired by a conversation with our listener Rachel, we'll reimagine high-touch services into standardized, outcome-driven products that can reach more clients without being tethered to time. Discover how tools like Calendly and Stripe can revolutionize your client interac...

Send us a textUnlock the secret to transforming your text into stunning visuals with a groundbreaking AI tool that's changing the game for content creators. As someone who's battled with the design process for years, I, Ed Dawson, share my personal story of discovering an AI solution that effortlessly turns written content into captivating imagery. Listen as I recount how this tool has revolutionized my workflow while preparing visuals for an upcoming webinar on keyword research and optimizat...

Send us a textUnlock the secret to maximizing your content's potential. Discover how repurposing your content across multiple platforms like YouTube, TikTok, and LinkedIn can save you time while amplifying your message. Join Ed Dawson, founder of Keywords People Use, as he shares proven strategies to expand your digital footprint without exhausting your resources. With the help of AI, learn how to efficiently tailor your content for different audiences and platforms, turning a single piece of...

Send us a textYou can see the video tutorial on Youtube hereSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd...

Send us a textSee the new feature in this Youtube VideoSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on T...

Send us a textEver wondered how a second opinion could revolutionize your SEO strategy? Join me, Ed Dawson, as I reveal the critical importance of external feedback in our latest project at Keywords People Use. We’ve developed a groundbreaking feature that integrates with Google Search Console to help you identify and fix content mismatches, ultimately boosting your search engine rankings. Through a mixture of personal anecdotes and the development journey, you’ll get an insider’s view on why...

Send us a textEver felt overwhelmed by the myriad of tracking codes needed to optimize your website's performance? Imagine a world where you only need to place a single piece of code once and manage everything else through an intuitive web interface. Join me, Ed Dawson, as I unravel the wonders of Google Tag Manager, your new best friend for seamless website management. From my recent Shopify setup experience, I’ll share how Tag Manager revolutionized my workflow, saving time and reducing the...

Send us a textEver wondered how a top-performing product can face drastic setbacks in a different market? One of our mastermind members did just that, discovering a remarkable disparity in the reception of his luxury product between the UK and the US. Join me, Ed Dawson, as we unravel this intriguing tale on "SEO is Not That Hard." In this episode, you'll learn about the unexpected challenges of selling on Amazon, the ripple effects of Brexit on small businesses, and the persistence needed to...

Send us a textEver wondered how to free up more time in your day by automating repetitive tasks? Learn how to master the tools that can change your workflow forever. Join me, Ed Dawson, as we explore the world of workflow automation and AI, featuring top tools like Zapier, Make.com, and n8n.io. Discover how these platforms can link your systems and automate your daily processes—and hear a candid account of my journey to effectively leverage email lists for promoting new podcast episodes and c...

Send us a textEver wondered why your website's FAQs might be more powerful than your testimonials? In this episode of "SEO is not that hard," I'm Ed Dawson, and I'm here to reveal how strategically answering frequently asked questions can dramatically boost your site's engagement and search engine rankings. Drawing inspiration from Tass Boba’s insightful LinkedIn post, we delve into real-world data that underscores the impact of clickable FAQs. Prepare to discover how you can harness this oft...

Send us a textReady to revolutionize your digital PR game and amplify your online presence? Discover the transformative power of "idiot online," an innovative free tool by Search Intelligence that churns out 100 tailor-made digital PR ideas for your website in just 30 seconds. On this episode of "SEO is Not That Hard," I, Ed Dawson, take you through the tool's functionality, my personal experience using it for broadband.co.uk, and how AI-driven prompts can generate engaging story angles effor...