In this inspiring interview, Jamie Kern Lima, founder of IT Cosmetics and author of 'Believe It' and 'Worthy,' shares personal stories from her career and lessons learned along the way. From starting her business in her living room to selling it to L'Oreal and becoming a billionaire, Jamie shares her challenges, including facing rejection and self-doubt. We discussed the impact of her book, which is aimed at inspiring others to overcome self-doubt, trust in their unique paths, and embrace their authenticity.  Jaime faced rejection for years before a breakthrough opportunity on QVC, which highlighted the importance of trusting your intuition even when others doubt you. Jamie also opens up about self-doubt and imposter syndrome and how learning to turn down negative voices was key to her success. Tune into this inspiring episode about turning setbacks into comebacks and believing you are enough. (00:00) - Intro (01:48) - Jamie Kern Lima: A journey of grit and grace (02:53) - The story behind IT Cosmetics: From dream to billion-dollar reality (03:52) - Embracing authenticity: The key to connection and success (05:43) - The impact of sharing real stories (06:20) - The transformative power of believing in yourself (10:35) - Navigating self-doubt and celebrating vulnerability (17:38) - Authenticity as your superpower (27:41) - The magic of asking for help and embracing community