How do you successfully achieve long-term rankings?  Wix’s Mordy Oberstein and Crystal Carter are joined by RicketyRoo’s, Melissa Popp, to discuss tactics for maintaining rankings long-term on the SERP. Discover how you can overcome high variability on Google by taking a content-first approach to maintain rankings over time. We unveil the ‘Dark Knights’ of ranking in SEO this week as we crack the code to maintaining all of your hard-earned rankings this week on the SERP’s Up SEO Podcast!  Key Segments [00:01:41] What's On This Episode of SERP's Up? [00:02:31] Focus Topic of the Week: Maintaining Google Rankings [00:06:58] Focus Topic Guest: Melissa Popp  [00:40:51] Going, Going,... Search Engines! [00:47:41] Snappy News [00:55:49] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Melissa Popp Roxana Stingu Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter It's New: Daily SEO News Series   RicketyRoo SEO Agency Google’s Shifts From Authority to Content Diversity on the SERP Is Google Going After Affiliate Sites News: Google unleashes June 2024 spam update Google Search Bug: Not Indexing or Serving New Content Google AI Overviews showing less often, with less Reddit, data shows Report On If Google Showing Fewer Reddit Links In Search? SEO Visibility Shifts from Review Sites to eCommmerce & User-Generated Content Sites in 2024