Are Google’s algorithm updates disrupting your digital marketing zen? The days of a stable algorithms (Google and beyond) may be gone.  So what is the path forward to “escape Algo-traz,” and why is going beyond the algorithm the growing focus of more and more marketers? Wix’s Mordy Oberstein and Crystal Carter cover the current algorithm landscape with Jake Hundley, founder of Evergrow Marketing.   Join them as they dive into the unpredictable nature of today’s digital ecosystem so you know...

How do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard? When do you actually create a sub-brand? Hint—it comes from the people, not the C-level! You have to be thoughtful when deciding whether to create a sub-brand and when to extend the parent brand. Wix’s Mordy Oberstein and Crystal Carter are joined by Claudio Cabrera from The Athletic to dissect the art of managing SEO for sub-brands.  Plus, brand experts Matt Davies and Steven...

Are offline marketing efforts a lost art in the digital age?  What's the SEO connection of it all? Wix’s Mordy Oberstein and Crystal Carter talk with Mike Blumenthal and Greg Sterling from Near Media to tackle the intricate balance between online and offline marketing strategies. Find out where common offline marketing mistakes play a critical role in your digital presence and SEO strategy.  Dive into how word-of-mouth marketing translates into online growth for businesses We’re going...

Looking to grow and build upon what you've already accomplished in your SEO career?. Feeling like your SEO career is stagnant? Looking for a new edge? Hungry to try something new and different?  Wix's Mordy Oberstein and Crystal Carter share their experience when looking to revitalize your SEO career and journey.  Annie-Mai Hodge and Crystal Waddell join the show so you can get started with fresh strategies for career growth. Find out what can lead to new and unexpected career...

How is AI reshaping the world of content creation and SEO? With Wix's Mordy Oberstein and Crystal Carter “prompting” the conversation, they look into the evolving landscape of AI in marketing with Garrett Sussman, Director of Marketing at iPullRank and Paula Mejia, VP of Marketing Enterprise at Wix. How are AI search engines changing user behavior? With natural language queries and personalized results challenging traditional SEO, AI is revolutionizing content production, refreshing...

Where do we stand with AI overviews on the SERP? What does the data show and what doesn't it show? How are these overviews reshaping the search results by including more sources, introducing subtopics beyond the main SERP content, and why do certain sites consistently appear in these overviews while others don’t? And let’s not forget the all-important question: How stable are those URLs in AI overviews, and what does it mean for your SEO strategy? Wix Studio’s dynamic duo, Mordy Oberstein...

Can you learn SEO from a course? Are SEO courses worth the hype? We put the notion of learning SEO from a course to the test with Wix Studio SEO course instructors Aleyda Solis, Andrew Optimisey, Celeste Gonzales, and Judith Lewis.  Tune is as our guests explain how SEO courses offer flexibility, shareable insights, learning structure, the ability to learn at your own pace, and offer practical guidance without being dry and encyclopedic.  So spit out that gum. Sit up straight and put your...

Is Google sweet on your website, or does it have a secret grudge? Let’s find out! Wix’s Mordy Oberstein and Crystal Carter get a little nostalgic as they take a quick detour into ‘90s music, reminiscing about Ace of Base and Hanson—Mmmbop!  We learn how to shore up the pages that are on the brink between ranking and not ranking, and figure out if it is a topic or intent misalignment or if it has something to do with your topic depth. Minding the SERP gaps by comparing content with...

How much bias creeps into an SEOs' daily habits? How does bias impact how effectively we target our audiences?  Join hosts Mordy Oberstein and Crystal Carter as they dig into how biases influence SEO practitioners and the modern SERP with special guest Giulia Panozzo.  This juicy episode is worth the squeeze, explaining why sometimes those quirky, negative headlines suck you in like a vortex or why autocomplete can deliver the celebrity gossip you’d never know to look for.  Discover why...

Ever wondered why Googlebot loves your blog's cat photos but totally dismisses your high-value product pages? Wix’s Mordy Oberstein and Crystal Carter are joined by Roxana Stingu, Head of Search and SEO at Alamy, to dig into crawl patterns, bot behaviors, and crawl budgets. Learn how to make your pages better for bots, update old content to be relevant again, and minimize server costs by managing bot activity.  Discover how specialized bot logs can offer insights into everything from...

Are digital marketing conferences right for you?  Wix’s Mordy Oberstein and Crystal Carter alongside Sparktoro’s VP of Marketing, Amanda Natividad, help you decide if you're ready to board the digital marketing conference train. Plus, the founder of Brighton SEO’s international conference series, Kelvin Newman, joins to discuss securing a speaking role at a conference. Still unsure if digital marketing conferences will pay off? Tune in this week as the experts help you decide on episode...

We’re celebrating SERP’s Up 100th episode with a special live edition!  We’re covering ground this week as we take up: Is SEO still the same powerhouse it once was? Moz’s Chima Mmege gives us her take.  What new local ranking factors should you know about? Darren Shaw and Joy Hawkins fill us in. Will AI get you across the finish line? Eli Schwartz and Kevin Indig share how AI will evolve and what it means for marketers.  To wrap up the celebration, Barry Schwartz presents a special...

How can a podcast be leveraged to drive successful business? Wix’s Mordy Oberstein and Crystal Carter are back to discuss the art of podcasting and how you can leverage podcasts to showcase expertise and drive market traction.  Take a behind-the-scenes look with host of the SEO Video Show, Dre de Vera, to discover what it takes to plan and execute a professional podcast. Plus, we look at how the podcast landscape is changing for creators with a host of Strategy Sessions, Andi Jarvis Learn...

What essential value do SEO’s and marketers provide to their clients? Wix’s Mordy Oberstein and Crystal Carter welcome Ignite Visibility’s VP of SEO, Jen Cornwell to confirm the indispensable impact SEO’s and marketers alike bring to their clients.  Understand the depth of value SEO agencies can provide to clients, transcending the general SEO perception. Plus, we evaluate what the Google leaks expose about the future of SEO.  We go beyond keywords this week, as we discuss the deep...

What contributing factors differentiate successful SEO agencies from the rest?   Wix’s Mordy Oberstein and Crystal Carter dive into the world of agency success & failures with Simon Schnieders, CEO of Blue Array - The UK’s largest SEO agency. Together they investigate the highs and lows that shape an industry leader.  Plus, understand why building your own SEO tool can be the x-factor that sets your agency apart.  Discover both ends of the success spectrum this week as we get to the...

How can agencies effectively communicate the value of their SEO services while pitching to potential clients?   Wix’s Mordy Oberstein and Crystal Carter are back to lay out the art of a perfect client pitch in SEO. From building initial trust to seamless execution, Eric Hoover joins to share each step of his pitching routine.  Plus, discover how Google’s AI Overviews is paving a new age of pitching to clients.  As Mariano Rivera once did best, we teach you how to close with the best pitch,...

How can agencies accelerate client growth while driving greater revenue along the way?  Wix’s Mordy Oberstien and Crystal Carter are joined by the head of organic search at Connective3, Ben Barker, to discuss how to avoid getting lost in unattainable goals and focus on achieving realistic incremental growth for your clients. Understand the variety of contributors on top of traffic volume that play into an accurate forecast and how you can best break that down for your clients.  Learn how...

What industry developments are affecting the way SEO agencies operate?  Wix’s Mordy Oberstein and Crystal Carter are joined by Founder and Managing Director of Blink SEO, Sam Wright, to investigate the difficult changes SEO’s agencies are facing and how you can provide the best value for your clients in today’s digital paradigm.  Additionally, Wincher’s Oscar Lima stops by to give his two cents on how to manage SEO in a way that will help your agency thrive despite today’s changing...

How do you successfully achieve long-term rankings?  Wix’s Mordy Oberstein and Crystal Carter are joined by RicketyRoo’s, Melissa Popp, to discuss tactics for maintaining rankings long-term on the SERP. Discover how you can overcome high variability on Google by taking a content-first approach to maintain rankings over time. We unveil the ‘Dark Knights’ of ranking in SEO this week as we crack the code to maintaining all of your hard-earned rankings this week on the SERP’s Up SEO Podcast!  ...

Why is it so easy to get helpful content so wrong?  Wix’s Mordy Oberstein and Crystal Carter are joined by Search Engine Journal’s Managing Editor, Ben Steele, to analyze content-focused SEO and how you can write great content that actually has meaning.  Plus, we go straight to the source to see what Google’s People Also Ask tells us about how Google sees ‘good content’. We put the helpful into content this week as we teach you how to create content that your audience will crave on this...

Where does brand authority play into search visibility? How do you measure brand on the SERP?  Wix’s Mordy Oberstein and Crystal Carter are back for more as they discuss the power of branded search and why it matters way more than you think.  SEO and Brand Marketing specialist Ronell Smith joins to share aspects of brand visibility he’s seen most commonly overlooked in his 15+ years of experience.  Learn how to articulate your brand in a concise manner on your website as we discover the...

Can publishers thrive on the web? How can publishers optimize their content for SEO?   Wix’s Mordy Oberstein and Crystal Carter are back to discuss digital strategies media publishers use to grow organic traffic across the web. Learn ‘rigging’ tactics publishers should avoid and why they will only hurt your brand.  Giselle Navarro of HouseFresh joins to weigh in on the SERP landscape for small to mid-sized publishers.  Content marketing consultant, Alli Berry, also stops by to give further...

In what ways does systematic team collaboration drive success in SEO?  Wix’s Head of SEO Communications, Crystal Carter, travels to Brighton SEO to lead a deep discussion into ‘SEO as a team’ with esteemed panelists.  What does task delegation mean to overall team evolution? Learn the processes industry leaders use to move their team along collectively and progress as a whole. In addition, understand how team collaboration has changed over time with the evolution of Google, and how you can...

Is it time to expand your SEO outlook? See why taking a holistic approach to SEO works. Wix’s Mordy Oberstein and Crystal Carter bake some high-quality holistic SEO goodies made from SEO approaches, not just from a tactical standpoint but from a comprehensive perspective.  Manick Bhan joins to cover the four main holistic SEO pillars: authority, content, technicals, and UX.  We explore how SEO involves not only on-page elements and technical aspects but also how these factors integrate...