Is Google sweet on your website, or does it have a secret grudge? Let’s find out! Wix’s Mordy Oberstein and Crystal Carter get a little nostalgic as they take a quick detour into ‘90s music, reminiscing about Ace of Base and Hanson—Mmmbop!  We learn how to shore up the pages that are on the brink between ranking and not ranking, and figure out if it is a topic or intent misalignment or if it has something to do with your topic depth. Minding the SERP gaps by comparing content with competitors, updating internal links, and supporting content.  Andy Crestondina of Orbit Media gives recommendations on what to do once websites are established and already have brand awareness. Suggesting ways to diversify and continue to build momentum beyond the SERP.  Don't miss these game-changing SEO insights, topped with a generous side of fun, on this spirited edition of SERP’s Up! Key Segments [00:01:22] What's On This Episode of SERP's Up? [00:16:28] Focus Topic of the Week: Signs Google Might or Might Not Love You  [00:16:47] Focus Topic Guest: Despina Gavoyannis [00:23:32] From the Top of the SERP [00:48:11] Snappy News [00:51:51] Follow of the Week: Darth Autocrat (Lyndon NA) Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Despina Gavoyannis Andy Crestondina Lyndon NA Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series AHREFS Orbit Media A Guide for Content Marketing Metrics: The 37 Most (and Least) Useful Metrics This Math Pattern Explains Your Content Performance (and what to do about it) News: Spike In Removed Google Reviews On September 17th Google Search Ranking Movement Heated, Volatility Continues 9/25