How can agencies effectively communicate the value of their SEO services while pitching to potential clients?   Wix’s Mordy Oberstein and Crystal Carter are back to lay out the art of a perfect client pitch in SEO. From building initial trust to seamless execution, Eric Hoover joins to share each step of his pitching routine.  Plus, discover how Google’s AI Overviews is paving a new age of pitching to clients.  As Mariano Rivera once did best, we teach you how to close with the best pitch, as we’re turning potential clients into new clients this week on the SERP’s UP SEO podcast! Key Segments [00:01:42] What's On This Episode of SERP's Up? [00:02:52] Focus Topic Guest: Eric Hoover [00:05:25] Focus Topic of the Week: Pitching SEO to Clients [00:28:56] Crystal’s Ball [00:41:04] Snappy News [00:46:12] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Eric Hoover Joshua George Resources: Wix SEO Learning Hub  Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Jellyfish Digital Marketing Agency News: Google AI Overviews only show for 7% of queries, a new low OpenAI is ‘going to build a search product' New: Google Search Console Let's You Add Your Shipping & Return Information