What should you know about an SEO study before making conclusions? Why is understanding the methodology of an SEO important? How do you share complex data with clients and stakeholders? Wix’s Mordy Oberstein and Crystal Carter, alongside SEO consultant Jess Joyce, untangle the web of data imperfections in SEO studies.  Bring a skeptical eye when reviewing an SEO study. A lot goes into creating a valid study with repeatable, statistically relevant results. Understanding the methodology and the limitations of an SEO study are can help you understand what’s really being presented. Join us as we chew on some “crunchy” data perspectives in this episode of the SERP’s Up SEO Podcast.  Key Segments [00:02:34] What's On This Episode of SERP's Up? [00:04:05] Focus Topic of the Week [00:21:08] Focus Topic Guest: Jess Joyce [00:35:31] Snappy News [00:41:25] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Jess Joyce Leigh McKenzie Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Wix Studio SEO Course  Almost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs  Google’s Product Reviews Algorithm Update: Winners & Losers Charting 10 Years of The Google Algorithm News: Google Search Console Finally Drops The Page Experience Report Google site reputation abuse policy now includes first-party involvement or oversight of content Google’s site reputation abuse policy is a band-aid for a bullet wound  Exploring URL Volatility in Google's AI Overviews