Haafiz Dossa loves playing at the intersection of technology, marketing, and business. As a self-taught developer and systems architect, he has led the innovation of technology at all the mar-tech startups he’s founded, and has designed high-performance systems that have processed billions of transactions per day. Collectively, the businesses he has founded have contributed to generating nearly a billion dollars in digital commerce. His journey started at the age of 13 when he embraced the ‘dot com boom,’ assisting small businesses in their digital transitions. Since then, his decades of experience in the digital and technology industries spans from being a publisher, building an ad network, generating millions of daily SEO traffic, to running a marketing agency that grows to 7 to 9-figure businesses. With his latest company, Inflektion, he’s now focused on leveraging AI personalization marketing funnels in real-time, and boost conversion rates for the affiliate and influencer channels. Listen to this informative Sharkpreneur episode with Haafiz Dossa about revolutionizing marketing with Inflektion AI. Here are some of the beneficial topics covered on this week’s show: - How traditional affiliate marketing needed improvement because of the shift in focus from scaling at all costs to driving efficient and measurable bottom-line impact. - Why the shift from cheap money and scaling to driving bottom-line impact has necessitated smarter marketing strategies. - How Inflektion differentiates itself from other platforms by offering full-blown personalization, not just co-branded pages. - Why full personalization of landing pages, including headlines and content, is crucial for aligning with the affiliate’s audience. - How Inflektion’s AI technology is platform agnostic, working seamlessly across various eCommerce stacks like Shopify and ClickFunnels. Connect with Haafiz: Guest Contact Info LinkedIn linkedin.com/company/inflektion Links Mentioned: Inflection.ai Learn more about your ad choices. Visit megaphone.fm/adchoices