After a small break, Krista and Brian are back in the studio together, ready to bring you fresh insights on sales and entrepreneurship. In this episode, they're testing out a new format that includes practical sales lessons drawn from current events and pop culture. Today we're digging into the NFL.  As a football lover (Brian) and a football non-lover (Krista), we can both agree that outside of the game, the NFL is a true cultural phenomenon.  They unpack valuable marketing and sales strategies learned from this behemoth organization that entrepreneurs can apply to their own businesses. From the NFL's mastery of predictability to its focus on personal storytelling, there's a wealth of lessons to be learned from this marketing behemoth. Whether you're a football fanatic or not, this episode packs some serious punch and will bring you a ton of value! Episode Highlights: Would You Rather? (03:51) She Sells He Sells Coffee Talk (06:14) - The return of football season and its significance - Discussion about favorite NFL players and coaches - The appeal of getting to know players beyond the field What's the Sell:  Lessons from the NFL? (15:33) 1. NFL as an entertainment organization - Focus on storytelling and marketing to viewers 2. Predictability in content (15:33) - NFL's consistent game schedules - How entrepreneurs can apply predictability to their content strategy 3. Personalized storytelling (22:20) - NFL's "helmets off" approach - Connecting fans with players' personal lives - How entrepreneurs can leverage personal stories in their marketing Key Takeaways: - Consistency and predictability in content creation are crucial for building an audience - Personal storytelling helps create stronger connections with your audience - Showing authenticity and vulnerability can make you more relatable to your audience Upcoming Event: Back to Story School live bootcamp - 9/23 - 9/27 - Learn how to build a story and turn it into three different pieces of content - SIGN UP HERE! Listen to the full episode for more insights on applying NFL marketing strategies to your business! ---- Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast