Do you have a new product idea but you’re TERRIFIED to launch it because you’re worried it might take away from your existing sales?  If you haven’t listened to PART ONE of this interview, I highly recommend skipping back an episode and doing that first with your pen and paper in hand.  Today’s guest is Mel Haque from Wild Dough and not only is she the trade show and government contract queen we spoke about in the last episode, Mel has introduced a product that MOST people would be terrified to THINK about let alone launch.  Wild Dough was born out of a huge gap Mel saw in the market as a mum and has gone on to become a brand that over 250,000 Victorian families have as part of their Kinder Kits and has won 11 awards across 3 continents.  In PART TWO of this episode, we cover some KEY brand lessons that might just reframe how you think about your products entirely. You’ll hear:  ✨ How to keep your customers FOR LIFE (even if you acquire them as babies!)  ✨ All things PR and how to do it in the most COST-EFFECTIVE way  ✨ Why Mel launched a new product that had the potential to cannibalize the growth of her existing hero product … and SO much more WILD DOUGH: You can find Wild Dough at Instagram @wilddough.co and visit their website at wilddough.com.au. WANT MORE: Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY.  Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy. Have an idea for an episode or want to connect? Reach out at @shecom.co.