In this episode of SHE-talks E-commerce, we’re thrilled to meet Dani, the founder of Merry People, which has taken the world by storm with its stylish yet functional gumboots. Dani opens up about some of the unique challenges she’s faced along the way, including how Merry People was one of the first to bring on-trend gumboots to the market—and how they’ve dealt with competitors and copycats since. Dani shares her insights on dealing with copycats with grace and strategy, and provides pra...

In this episode of SHE-talks E-commerce, we dive into the inspiring journey of Fleur Richardson, the co-founder of Leina & Fleur, a clothing label that’s making waves in the Australian fashion industry. With an impressive production of 35,000 garments a year, all made in Australia, Leina & Fleur is redefining what it means to create sustainable, high-quality fashion locally.Fleur shares the secrets behind their weekly capsule collections of limited edition clothing and how they’ve bui...

In today’s episode of SHE-talks E-commerce we have a ripper of a chat with the incredible Renee Moore, founder of Cinch Skin. Renee’s story begins with an idea that many thought was impossible—a 5-in-1 beauty product. Faced with scepticism from manufacturers who couldn’t understand why she’d want to sell one product instead of five, Renee persevered, got her product made, and successfully pitched it to Priceline, securing national distribution.But the story doesn’t stop there. Renee real...

In today’s episode of SHE-talks E-commerce, we are thrilled to chat with Vanessa Gray Lyndon, founder and formulator of Vanessa Megan Skincare, a brand that has revolutionised the natural beauty industry. Vanessa’s journey from experimenting with skincare in her kitchen to running a globally recognised brand is a testament to passion, perseverance, and the power of education.We dive deep into the challenges she faced as an "accidental entrepreneur," the importance of staying true to your...

In today’s episode of SHE-talks E-commerce we meet Katherine Ruiz, founder of People Haircare and a trailblazer in the hair care industry. From embracing her curls to launching a successful brand in Coles, Katherine’s journey is a testament to the power of self-belief, strategic partnerships, and staying true to your values. Whether you’re just starting out or scaling your e-commerce brand, there’s something in this episode for everyone!We dive into:✨ Getting into Coles: Katherine t...

We are thrilled to bring you an exciting episode today with Anna and Anika from Ringers Western. These inspiring SHE-compreneurs have taken their love for the country and turned it into a thriving western wear brand. Join us as we delve into their journey from the Kimberleys to creating a nationwide sensation.We chat: ✨ The Beginnings: Growing up on a cattle station in the Kimberleys and how it shaped their entrepreneurial spirit. ✨ Transition to Fashion: How they pivoted from cattl...

Welcome back to SHE-Talks E-commerce! This week, Lisa Jones and co-host Mel chat with the fabulous Kasey, the brains behind Xali Organics. Imagine launching a brand and hitting eight figures in just two years! Kasey spills the tea on how she did just that, selling a product every three minutes. We dive into her journey of building Xali Organics from the ground up, creating everything on Canva, and going viral with the infamous 'lash chop' moment. If you're looking to get the real, unfiltered ...

Hello, beautiful listeners, and welcome back to another episode. Today, we are girl-crush excited to share an inspiring conversation with Bianca Tarrant, co-founder of Our Cow. Bianca's journey is a testament to resilience, innovation, and disruptive thinking in the face of adversity.In this episode, Bianca shares the remarkable story of how Our Cow was born out of the devastation of bushfires and droughts in 2019. From selling their first steer on Facebook to building a thriving multi-millio...

Today we are excited to share this episode with a remarkable SHE-compreneur, Lauren Roe, founder of I Love Linen. Lauren, like many of us, juggles the demands of building a business while managing family life. This episode will give you invaluable insights to help you navigate this balance.I Love Linen, a thriving eight-figure business with a team of 12, has been Lauren’s labour of love for over a decade. Lauren opens up with humility and vulnerability about the challenges she has faced and t...

This week we’re joined by Jasmine from FixBIOME, who turned her painful four-year struggle with severe gut issues into an e-commerce success story. After developing a solution for her own health problems, Jasmine realised her innovation could help others and FixBIOME was born, now a multi-million dollar business transforming lives worldwide.In this episode, Jasmine shares her journey from personal pain to business triumph, revealing key strategies behind FixBIOME’s success. We’ll explore the ...

Can a family-owned bricks and mortar business adapt and thrive in the digital age?Today, we’re talking to Lauren, the dynamic force behind Motto Fashions. Originally founded by her parents over 30 years ago, Lauren took the reins in 2021 and quickly grew the business to five times its original revenue. But when COVID hit, Lauren faced the ultimate test: pivoting from a primarily brick-and-mortar model to a booming e-commerce operation.In this episode, Lauren shares her incredible journey of t...

Most of you will need no introduction to Lisa Curry - triple Olympian, bestselling author, and co-founder of Happy Healthy You, an Australian health and lifestyle community that’s revolutionizing women’s wellness. With multi-million dollar revenues and a Facebook group of over 200,000 active members, Lisa’s story is nothing short of inspiring.In today’s episode, Lisa dives into how her team created high-quality, natural health products that cater to the needs of women across Australia. S...

Can you take a simple idea and turn it into a thriving business?Meet Lou Rice, the brilliant mind behind Strapsicle, and one of our community’s shining stars for the past 18 months. Lou’s product, a Kindle strap, has captured hearts and wallets alike, putting Strapsicle on the path to $2 million in annual revenue. When Lou joined us last year at SHE-com, her business was bringing in $3k a month. Now, she’s set to scale to new heights.In today’s episode, Lou unveils her secrets to scaling on A...

If there is one episode you don’t want to miss, it’s this one. I can’t believe that we are finally here - the end of 2023 and what an INCREDIBLE year it has been. Today’s episode marks the last one for the year, as I am listening to my own advice and taking the time to recoup, recover and relax so that I can deliver you all the best content next year, and we can keep working to grow your business. Today, I am sharing with you 10 golden nuggets of wisdom that I wish someone had shared with...

How do you become a household name?  This week we’re sitting down with Jo Mercer, the woman behind Jo Mercer Footwear and Co-founder of Matilda Life. Jo began her entrepreneurial journey by securing private equity and launching her namesake brand back in 1998, we chat through what it took to grow during those years and why Jo took the leap that some often dream of … leaving to go back to the corporate world! Jo has had so much success and experience in the manufacturing world so if you’re...

We are doing things a little differently today, we’ve actually filmed a behind-the-scenes chat with Gabi Saper, co-founder of CMY Cubes and one of our incredible coaches over here at SHE-com.  We thought that this would be a really great opportunity for you to listen in to the kind of chats that we have every week inside our SHE-com program and what kind of discussions you could be a part of.  You’ll hear: ✨ Which platform is NOT a sustainable marketing practice ✨ What is the ONE metric that...

What if I told you that you can get social media content created FOR YOU for only 27 CENTS? It is not often that I am rendered speechless in my interviews, but my conversation with Zara Demeris from The Play Card Co left me lost for words - so you know it’s a good one! Zara is the CEO and visionary behind The Play Card Co, an innovative company offering a deck of cards featuring play ideas designed to engage families away from the screens and onto the floor with their kids. With decks...

What do you do when your values are at odds with your business? In today’s episode, Kelly Lavery from Strucket, is talking about the realities of creating a world-first product FROM SCRATCH, as well as the ups and downs that come with such a feat. Kelly discusses risky investments, the impact and toll that creating a product has on your family and your finances, as well as which famous SharkTank entrepreneur she cold-called and got AMAZING advice from! You’ll hear:  ✨ What it takes to have...

Have the challenges of manufacturing in a foreign country ever stopped YOU from going after your dreams? Today we are joined by Monica Tarca, a remarkable woman who’s seamlessly managing motherhood and building a thriving luxury brand, Vestirsi, in true SHE-compreneur spirit.  Monica shares with us the GENIUS way she combats the challenges of manufacturing errors, how she used her time working at Mecca to learn what women REALLY want, and what industry standard for luxury products she...

Do you ACTUALLY want your customer to repeat the purchase?  That might seem like a crazy question but not for
Acacia Clarke, a registered nurse who co-founded PuraU after struggling with acne herself and has now helped over 40,000 people with their skin and gut health and has over 5,000 reviews.  For the PuraU team, success is when a customer purchases their product, they get results and they DON’T have to repurchase from them ever again, so we talk today about how she’s been able to retain...

How do you go from idea to over 1000 pre-orders before you’ve even started manufacturing? Gabi Saper is the co-founder of the CMY cube, a business that is just over 3 years old but already has over 60,000 customers, is stocked in over 100 retail outlets globally AND has recently partnered with a major global fashion house.  This chat is super inspiring and Gabi’s story is one that I know so many of you will get some incredible takeaways from with her extensive career in marketing Gabi...

Do you have a new product idea but you’re TERRIFIED to launch it because you’re worried it might take away from your existing sales?  If you haven’t listened to PART ONE of this interview, I highly recommend skipping back an episode and doing that first with your pen and paper in hand.  Today’s guest is Mel Haque from Wild Dough and not only is she the trade show and government contract queen we spoke about in the last episode, Mel has introduced a product that MOST people would be...

Do you hate trade shows? Or are you nervous to do your first one? Not sure if it’s actually a good investment?  Today’s guest is Mel Haque from Wild Dough and just over a month ago she locked in SIXTY new stockists from her trade show and sold over 5,000 units in 4 days. Mel started Wild Dough back in 2018 when she was frustrated with her daughter's playdough ALWAYS drying out and an activity that was meant to give her 5 minutes to drink her cup of coffee turned into an all-hands-on affair...

Imagine deciding to start a business with a FOUR MONTH BABY and donating all of your profits to charity.  Today’s podcast guest is Jess Kulakowski, the founder of Rugs for Good and she did exactly that. After watching the Netflix documentary ‘Daughters of Destiny’ she was overwhelmingly inspired and started learning more about how she could help some of the most disadvantaged children in India. This is how her business, Rugs For Good was born.  Jess’ story tells us it’s possible to create...