What if I told you that you can get social media content created FOR YOU for only 27 CENTS? It is not often that I am rendered speechless in my interviews, but my conversation with Zara Demeris from The Play Card Co left me lost for words - so you know it’s a good one! Zara is the CEO and visionary behind The Play Card Co, an innovative company offering a deck of cards featuring play ideas designed to engage families away from the screens and onto the floor with their kids. With decks ranging from newborns to early primary, Zara has created a unique product that puts creating happy homes at the forefront of her business. Zara shares with us her incredible marketing strategies that have resulted in The Play Card Co’s organic Instagram growth and an increase from 800 to 68,000 followers in an incredibly short space of time. We discuss exactly how she creates a community of brand reps that actually WANT to work with her, and why wholesalers are putting her first as a result. You’ll hear:  ✨ The automation Zara uses that gives her FREE marketing ✨ How to create a voice of authority that will make your customers TRUST your brand ✨ The boundary you NEED to set to protect your mental space and bubble ✨ How to get your average order value OVER $100 when your product is only $30! … and SO much more  You can find The Play Card Co over at www.theplaycardco.com.au and @theplaycard_co Today’s episode is made possible thanks to Shopline. With their complete E-commerce and POS solution full of extensive tools and free themes you can create your online store in just 5 minutes. Head over to au.shopline.com and mention SHE-com when you’re talking to the team and they will get you up and running in no time! WANT MORE: Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY.  Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy. Have an idea for an episode or want to connect? Reach out at @shecom.co