What if I told you that you can get social media content created FOR YOU for only 27 CENTS? It is not often that I am rendered speechless in my interviews, but my conversation with Zara Demeris from The Play Card Co left me lost for words - so you know it’s a good one! Zara is the CEO and visionary behind The Play Card Co, an innovative company offering a deck of cards featuring play ideas designed to engage families away from the screens and onto the floor with their kids. With decks...

What do you do when your values are at odds with your business? In today’s episode, Kelly Lavery from Strucket, is talking about the realities of creating a world-first product FROM SCRATCH, as well as the ups and downs that come with such a feat. Kelly discusses risky investments, the impact and toll that creating a product has on your family and your finances, as well as which famous SharkTank entrepreneur she cold-called and got AMAZING advice from! You’ll hear:  ✨ What it takes to have...

Have the challenges of manufacturing in a foreign country ever stopped YOU from going after your dreams? Today we are joined by Monica Tarca, a remarkable woman who’s seamlessly managing motherhood and building a thriving luxury brand, Vestirsi, in true SHE-compreneur spirit.  Monica shares with us the GENIUS way she combats the challenges of manufacturing errors, how she used her time working at Mecca to learn what women REALLY want, and what industry standard for luxury products she...

Do you ACTUALLY want your customer to repeat the purchase?  That might seem like a crazy question but not for
Acacia Clarke, a registered nurse who co-founded PuraU after struggling with acne herself and has now helped over 40,000 people with their skin and gut health and has over 5,000 reviews.  For the PuraU team, success is when a customer purchases their product, they get results and they DON’T have to repurchase from them ever again, so we talk today about how she’s been able to retain...

How do you go from idea to over 1000 pre-orders before you’ve even started manufacturing? Gabi Saper is the co-founder of the CMY cube, a business that is just over 3 years old but already has over 60,000 customers, is stocked in over 100 retail outlets globally AND has recently partnered with a major global fashion house.  This chat is super inspiring and Gabi’s story is one that I know so many of you will get some incredible takeaways from with her extensive career in marketing Gabi...

Do you have a new product idea but you’re TERRIFIED to launch it because you’re worried it might take away from your existing sales?  If you haven’t listened to PART ONE of this interview, I highly recommend skipping back an episode and doing that first with your pen and paper in hand.  Today’s guest is Mel Haque from Wild Dough and not only is she the trade show and government contract queen we spoke about in the last episode, Mel has introduced a product that MOST people would be...

Do you hate trade shows? Or are you nervous to do your first one? Not sure if it’s actually a good investment?  Today’s guest is Mel Haque from Wild Dough and just over a month ago she locked in SIXTY new stockists from her trade show and sold over 5,000 units in 4 days. Mel started Wild Dough back in 2018 when she was frustrated with her daughter's playdough ALWAYS drying out and an activity that was meant to give her 5 minutes to drink her cup of coffee turned into an all-hands-on affair...

Imagine deciding to start a business with a FOUR MONTH BABY and donating all of your profits to charity.  Today’s podcast guest is Jess Kulakowski, the founder of Rugs for Good and she did exactly that. After watching the Netflix documentary ‘Daughters of Destiny’ she was overwhelmingly inspired and started learning more about how she could help some of the most disadvantaged children in India. This is how her business, Rugs For Good was born.  Jess’ story tells us it’s possible to create...

We’ve wrapped up SHE-com LIVE and it was the most incredible three days of laughter, connection and inspiration. This BONUS episode is a sneak peek behind the curtains and some advice on the things that have changed not only my life but the lives of so many other incredible women.  After building three multimillion-dollar businesses, having the most amazing women on the stage at all of our SHE-com events and speaking to over 300 female brand owners I’ve been able to pick up some pretty...

Have you thought about going into business with your family? How about adding in one of your best friends?  Today’s guest is Hayley Pannekoecke who is the co-founder of Kip & Co. along with her sister Kate Heppell and friend Alex McCabe What started as a bright, colourful bedding brand, quickly expanded into a vibrant lifestyle concept with a cult following, as the girls brought their fun and stylish aesthetic to apparel and homewares for every corner of the home, and every member of the...

Do you have a product idea that you KNOW will fill a gap in the market and solve a problem?  Dom and Helene were both diagnosed with chronic illnesses and found each other after sharing their stories online, the two of them hit it off and went on to quickly found Spoonie Society in 2020 so that they could help others suffering from chronic illness. From the start they wanted the brand to be about MORE than just making money, they wanted to create a community and help others find their voice...

Would you turn down a huge investment in your business?  You may have already seen today’s guest either with her viral videos on TikTok, being featured on Shark Tank or as part of the Forbes 30 under 30 list. Iris Smit used $10,000 as a 22-year-old student to create her own beauty product in 2017 called The Quick Flick - a “game-changing” eyeliner that stamps the perfect wing-tip look. Since then Iris has launched many other game-changing products as well as a second business, The Beauty...

Sometimes all you need is just ONE great idea… Today’s incredible guest, Kelly Walker, found herself sick and tired of digging through lost property trying to find hats that her kids had lost at school and figured there had to be a way to help her little ones hold onto their hats.  Just three years ago, Kelly had a lightbulb moment and decided to do something about it. Fast forward to today where she has warehouses in Melbourne and San Diego, sells over $270K/month on Amazon, is stocked in...

Did you start your E-com brand because you were searching for a product that didn’t exist?  Today’s guest has been named as #1 in the Top 50 people in E-commerce ahead of The Iconic and BookTopia and started Go for Zero four years ago after struggling with her first-borns reactions to everyday products.  As I know from building Ecoriginals the world of eco is hard! People will often say they want Eco, but they’re not always prepared to pay for it and you truly need to communicate the value...

What do you do when your target market is shrinking? How do you continue to not just survive but THRIVE through the cost of living rising? Your gut answer might be to go on sale or if you have a luxury brand to create a cheaper option - but how do you do that WITHOUT devaluing your brand? Introducing Kristy Withers who saw a gap in the market back in 2011 when searching for the perfect bed for her little one, and decided to do something about it. With a background in digital marketing and...

Imagine having THAT hero product that sells and sells and sells…! Introducing Melanie Villani, who founded Evergreen Clothing back in 2014 when her baby boy was just 5 months old. Melanie shares her story of taking a chance on herself - without any real game plan - and going on to build the hugely successful brand she has today.  With a team of 15, a must-have jogger-jean that sold over 30,000 pairs in just ONE YEAR and a loyal fan-base of repeat customers, Melanie shares her top strategies...

Can you successfully own a business in partnership with one of your friends?  Introducing Rachel and Grant, the co-founders of Harlow Harry, established in January 2019. Best friends with a shared passion for dogs and business, on a mission to redefine pet fragrances.  Being fragrance lovers, they wanted Harlow Harry scents to evoke the same joyous response we have to human fragrances, but for our dogs! Since starting they are now stocked worldwide and more recently in David Jones.  In...

“I think if I didn't create that brow product then we probably wouldn't be here right now.” In today’s episode, we’re chatting with Ann Thai from Amaia Lashes, a former criminal law paralegal who launched her business back in 2020 just three days after giving birth to her second child.  Although operating for LESS than 18 months Ann has turned over $1.85 million dollars in less than 18 months and now supports herself, her husband and their two young children. Before starting this business...

Are you SCARED to leave your full-time day job to pursue your side hustle?  Are you having the feeling of, “What if it doesn’t work out?”  That was Tess, she was terrified of leaving her stable physiotherapist career but at the end of 2020 she FINALLY sat down and got a handle on her numbers ... She realised she was making $250,000 A MONTH and quit to run Midnight Mischief full time.  After purchasing the business for $15,000 off Gumtree, Tess has leaned into influencer campaigns, PR and more...

If you went on holiday for a month tomorrow, would your business still operate? Would it still grow?  If you’re looking to sell your business there are a few questions you need to be asking yourself and to share her wildly successful exit story (AND all of the fun beforehand) I am joined by someone I’ve had an E-com crush on for a very long time … Taryn Williams! Taryn is the powerhouse behind Wink Models, The Right Fit & #Gifted and in this ep we’re going into the nitty gritty details...

Imagine building a brand that your customers love SO much that they order from you multiple times a WEEK!!  Incredible right … Now, Imagine doing that with almost ZERO paid marketing spend 😱 That’s exactly what Natalie May from Natalie May Scrapbooking has done in an unbelievably short amount of time, building her papercraft business from her spare bedroom to now having her own studio, team, product line and HUGE events that people travel from all around the world for and sell out within 24...

Can you imagine having reviews SO good that Google didn’t believe they were real?  Today, I have the absolute pleasure of sitting down with the amazing Julia Foyster, founder of Tweed Real Food, who shares her journey from natural disasters almost wiping out her family's business (imagine losing 8 FIGURES of stock in 10 minutes) to pivoting into e-commerce and building a hugely successful B2B and B2C brand. Julia shares her top strategies for gaining loyal customers, telling your authentic...

How do you get your products stocked in some of Australia’s biggest stores?  Alisa Fraser the CEO and Co-Founder of al.ive body joins Lisa behind the mic to talk about building and scaling al.ive body.  Alisa and her twin sister Lysandra rose to fame after winning the Block in 2013 and spent 18 months creating al.ive body after being dismayed at the LACK of products on the market that look great on your counter but are ALSO functional and naturally derived.  Lisa and Alisa speak about the...

Do you want to build a multi-million dollar brand?  Our founder Lisa Jones has been there and done that … THREE times and counting. In today’s episode we’re joined by Anaita Sarkar the Co-Founder and CEO of Hero Packaging who asks Lisa the questions YOU wanted to know the answers to. We’re not only going back to the origin of where everything started, but Lisa also shares the exact strategies she used to scale and build these businesses whilst juggling being a mum along with the costly...

Are you wondering HOW your favourite e-commerce brands have landed in large retailers? Created products that sell out the second they launch? Or balanced the infamous mummy juggle whilst building an empire?  Well we have the podcast for you! In this podcast your host and serial entrepreneur Lisa Jones interviews founders and industry experts to unpack their journey to success and shares ACTUAL STRATEGIES you can implement to live a life that sets your soul on fire.  Lisa has built and...