What do you do when your values are at odds with your business? In today’s episode, Kelly Lavery from Strucket, is talking about the realities of creating a world-first product FROM SCRATCH, as well as the ups and downs that come with such a feat. Kelly discusses risky investments, the impact and toll that creating a product has on your family and your finances, as well as which famous SharkTank entrepreneur she cold-called and got AMAZING advice from! You’ll hear:  ✨ What it takes to have a WORLD FIRST product ✨ How to choose between your MORAL compass and your BUSINESS compass ✨ About recognising your limit and making decisions that PUSH you ✨ Which trait you NEED as a SHE-compreneur … and SO much more  You can find Strucket over at www.strucket.com or @strucket Today’s episode was brought to you by Klaviyo. They take the stress out of email marketing software with their user-friendly interface as well as their ability to segment your lists - helping to make sure you’re reaching the right people! Check them out at www.klaviyo.com or over on Instagram @klaviyo This week’s PRODUCT YOU SHOULD KNOW ABOUT is FRANKIE4 footwear Head to FRANKIE4 or follow them on Instagram @frankie4footwear WANT MORE: Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY.  Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy. Have an idea for an episode or want to connect? Reach out at @shecom.co