When it comes to your customer spending money, they're going to go with the people they know, like and trust. So how do we build that? In today's episode, I'm sharing all you need to know about the difference between organic social media and paid ads, and it’s more than just a perfect aesthetic on your Instagram feed. You'll learn: Why social media posting and advertising have different purposes & serve different goalsWhy it's less about aesthetic and more about creating connection with your audienceAbout all of the options to create a specific audience in your adsThe capabilities of tracking your ROI on ads compared to organic postsMisconceptions between boosting posts and running paid ads through the Facebook Ads campaign manager Head to the Show Notes: https://www.silk-digital.com.au/social-media-posting-vs-social-media-advertising Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact Let’s be Instagram friends: https://www.instagram.com/silkdigital_ PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.