In this episode, we dive into the art and science of copywriting with Taryn Rapp, founder of Love Note Copywriting Studio. Taryn specialises in helping consumer brands develop their voice, ensuring that their messaging resonates with their target audience across every platform. We discuss the pivotal role copy plays in building recognisable and emotionally connected brands, the importance of aligning copy with brand visuals, and why consistent communication is essential for long-term...

How a Viral TikTok Turned Saint Jack into a Beauty Brand Phenomenon In this episode, I chat with Beth Wilson, the founder of Australian beauty brand Saint Jack. Beth shares her inspiring journey from makeup artist to business owner, revealing how a viral TikTok video launched her makeup brush cleaner into the spotlight. She talks about the importance of storytelling in marketing, and how she grew her brand with smart content and a passion for beauty. If you’re curious about building a...

In this episode, I’m chatting with Maggie Bland, a TikTok coach and marketing strategist who helps business owners grow their visibility, build personal brands, and turn that into real sales through TikTok. Maggie shares her journey from social media manager to TikTok expert, and how a few key moments led her to build a successful coaching business centered on TikTok strategies. We cover: We dive into the unique opportunity TikTok offers for business growth.Why personal branding is more than...

Email marketing is a must-have in any marketing strategy, yet many beauty and wellness brands often feel that "email just doesn't work for my brand." The reality? They’re probably making one of several common mistakes. In this episode, I’ll dive into how to avoid these mistakes and share simple strategies to grow your email list to get you started on the right path to a successful email strategy! If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn...

In this episode, I dive into the essence of Silk Digital as the "anti-agency". Drawing from my extensive experience in both in-house marketing teams and traditional agencies, I shed light on the shortcomings of the agency model and how Silk Digital is revolutionizing the industry and partnering with my clients to build iconic brands. If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you! Connect on TikTok...

Get ready to crush your holiday marketing with this episode of the Silk Digital Marketing Mastery Podcast. In this episode, Sam takes you through your game plan to prep for a successful Black Friday / Cyber Monday / Christmas Holiday period. I'll cover what you should be focusing on each month from Aug - Dec and share some creative ideas to help your marketing efforts stand out! If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we...

Most of us try to avoid networking and attending these events on own our because it can be awkward and uncomfortable! But this year I set myself a goal to attend more networking events to get out of my comfort zone and meet new people. And to my surprise, I now LOVE IT! I thought that I would share some of my recommendations and lessons that I've learned along the way to help you feel confident about attending events on your own. If you’re ready to make your digital marketing as smooth...

Today, we're diving deep into email marketing and why it's crucial for your business. Sam chats about why email marketing is crucial and provides a checklist for getting started if you're new to email. If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you: https://silk-digital-marketing.captivate.fm/contact Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_ Did...

I’m baccccck!  Excited to kick off season 2 with a hot topic on everyone's mind, VIDEO CONTENT.  Love it or hate it, video content is here to stay and I want to give you all the tips and tricks I’ve learned along the way to make it not only easier to film video content BUT produce better quality videos! In this episode, I cover: My equipment toolkit Building your confidence Pre-game for filmingSome engagement tactics Filming techniques Editing tools  Equipment mentioned in the...

Today's episode I'm joined by the wonderful Chloe from Mend Nutrition. Chloe is a nutritionist who is bringing a new perspective on nutrition and health by considering every facet that makes a person who they are. Her practice is driven by her core values - nourishment, balance & compassion. Some key takeaways from our conversation that I believe will have a profound impact on your business and personal well-being: Her Journey: How she started her own business and grew her clients.The...

2024 is almost here and in this episode, I'll be sharing my predictions and recommendations for areas of focus for your digital marketing. This episode has got me so excited for the new year and what is to come in the digital space! 2024 is the year of educating and empowering yourself to master your marketing, and if you're looking for the right support to do so I'd love to help. To learn more about how we can work together: https://silk-digital-marketing.captivate.fm/contact Connect on...

We're all aware of how crucial video content is on social media, but let's face it, we weren't exactly born as expert videographers. This often leaves us with a bunch of questions about effortlessly filming content. In this episode, I'll be tackling the most common questions I've received lately about creating video content! Ready to make your digital marketing as smooth as silk? Visit my website to learn more about how I can help: https://silk-digital-marketing.captivate.fm/contact Connect...

I like to do things a little differently and this episode is no exception! We're talking about MARKETING MISTAKES! This isn't your typical rundown of common mistakes. I'm here to delve into deeper, often overlooked aspects of marketing that I've learned through years of experience in the industry and my own business journey. If you're ready to move beyond the basics and explore the core principles that really drive successful marketing, then this episode is for you! Download my FREE Email...

In this episode of the Silk Digital Marketing Mastery podcast, I'll be sharing the holistic marketing framework I personally use and recommend to my clients. It's not just about making sales; it's also crucial to build trust and foster ongoing relationships with your audience. I'll walk you through the framework step by step and provide a downloadable resource especially helpful for those who prefer visual aids. Join me to discover how you can implement this strategy in your...

In this episode, I'm joined by Megan, founder of Six Rays Co. Megan is such an inspiration to many, as a single mum with 6 children we chat about: How she first started her businessBeing a big dreamerHer decision to quit her job and go full-time in her businessJuggling life with children and a businessThe challenges she faced and how she has overcome themThe impact of Digital Marketing on her business Here's where you can connect with Megan Website: https://sixraysco.com.au/ Instagram:...

I am excited to welcome special guest, Maddy Avery, the founder of Birdcage Marketing and Birdcage Marketing School. Maddy challenges the status quo, placing emphasis on authenticity over algorithms. She's convinced that the most successful businesses are those that stand out rather than fit in. With a deep passion for brand transformation, Maddy believes that in today's digital age, personality is the true currency. In this episode, we cover: The significance of embracing authenticity for...

In this episode of the Silk Digital Marketing Mastery Podcast, Sam dives into the world of TikTok content creation. This is the second part of a two-part series dedicated to helping brands understand the importance of TikTok and how it can be leveraged for marketing success. Sam provides valuable insights, predictions, and analysis on the platform, as well as tips and strategies for creating engaging TikTok content. Whether you're a seasoned pro or new to TikTok, this episode is packed with...

In this episode of Silk Digital Marketing Mastery, I dive into the world of TikTok and how your brand can leverage it in your marketing! I've noticed that there really isn't a lot of information out there (for free) for brands to learn and understand the power of TikTok and I want to share that with you in this 2 part episode! I'll share my valuable insights and strategies for utilising TikTok as a marketing tool plus I'll cover: TikTok branding perspective and opportunity. Instagram...

Becoming an Iconic Leader with Mindset & Business Mentor, Jess Williamson. Jess is a powerhouse when it comes to business and mindset. Not only has she scaled FIVE successful businesses in a variety of business models, but she is paving the way for female entrepreneurs not to have to ‘hustle’ to create illogical levels of success in their lives and businesses. In today’s episode, Jess and I chat about: The importance of mindset in businessThe fear of being successful and how to overcome...

In this week's episode, I'm unpacking something that many brands seem to forget about on social media... Their audience! Understanding your audience is one of the most crucial elements to set you apart from the competition and build a fiercely loyal following. I'll also be sharing insights from a well-known TikTok/OnlyFans star whose latest product launch sold out in minutes, as well as practical tips on how you can boost engagement and connect more effectively with your own audience. This...

Can you imagine gaining 800 new email subscribers and making more than $7000 in sales within a month? Well, I achieved this astounding feat for a client utilising the power of my holistic marketing approach, and I'm thrilled to share this strategy with you. I cover: The reasons why it's time to move away from running 'like my post & tag your friend' giveaways on Instagram.How we transformed a $99 prize into an astounding $7,000 worth of sales!Valuable insights on understanding the...

I'll be back shortly my friend! Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact Let’s be Instagram friends: https://www.instagram.com/silkdigital_ I'm on TikTok: https://www.tiktok.com/@sambrown.silk

In this episode, I’m joined by Olivia, founder of ANO, a cosmetic and skin clinic located in Shepparton. Olivia shares her remarkable journey of how her passion for cosmetic nursing led her to launch her business in the midst of the pandemic. She opens up about what she believes is vital for success, and her business and personal growth journey. We touch on self-confidence and how to block out the negativity and criticism received for being the face of your brand. We cover: Pivotal career...

I’m diving into the fascinating world of Facebook ads, exploring what's possible and where we hit some roadblocks. I've got a compelling story to share about a client who had some challenges – a not-so-great website, no original content, and minimal branding – but was eager to run ads. Let's find out how it all turned out! Join me as we uncover the potential and the limitations of running Facebook ads. I cover: The importance of proper preparation before running Facebook adsThe story of a...