I attended the Gary Vaynerchuk Mindset Matters event in Melbourne and this is my HONEST recap from the event. The day included 5 guest speakers, including Gary that covered everything from mindset, marketing and creating a million-dollar business! Let’s be Instagram friends: https://www.instagram.com/silkdigital_ Come say hi on TikTok: https://www.tiktok.com/@sambrown.silk Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook To learn more about how we...

My Journey to Becoming a Marketing Expert in the Health, Wellness, and Lifestyle Industries I'm back for another solo ep! I'm thrilled to share my exciting journey with you all! Join me as I take you through my career path that led me to become a marketing expert in the health, wellness, and lifestyle industries. From my early days working in retail and selling activewear brands like Lorna Jane and Nike, to landing a job at Fernwood Fitness during my university days, I'll share how my...

Holistic marketing is something that I wholeheartedly stand by for the social media success in your business and my guest today 100% agrees. Jess from J.E.S Marketing joins me today to talk about best practices of marketing and shares a story of working at a job for only 3 days after knowing exactly what not to do. Google ads vs Facebook adsMust do's and must not's when it comes to Facebook adsUnderstanding the quality of leads Our thoughts on ThreadsRisk and reward of hiring new...

With big risk comes big reward and this is ever so true especially with my guest this week. Amanda Hastings, the Founder of Gourmet Marshmallow company, Sweet Darl'n joins me today to talk about building the business of her dreams. Amanda, with her inspiring mindset, shares her struggles of opening Sweet Darl’n around COVID-19, and her killer advice for posting more on social media.  You’ll learn: About how Amanda tried and failed in her businessUsing feedback and taking action to not miss...

If you’re considering running Facebook ads for your business, even if you’re going to outsource it, this episode is for you. Today I’m sharing advertising tips and recommendations to get the best out of your advertising reach and setting yourself up for success. You’ll learn: Why your organic presence is so importantHow to utilise your abandoned cart emailsThe power of reviews and testimonials on your websiteSoft selling vs hard sellingUnderstanding your reporting & metrics Connect with...

Understanding emotional intelligence can help you show up in your business and your personal life as the best version of you. And since business is such a huge personal development journey, I invited multi-business owner, mum of 2 girls and mindset coach, Shannen Hill to speak about being self aware and emotionally intelligent.  You’ll learn: What it takes to put a business on holdHow to hold the values of who you want to becomeWhat emotional intelligence is, and why it’s so...

If you’re wanting to build a sustainable long-term successful brand and not a business that’s a one-hit-wonder, you need to focus on a holistic marketing strategy. In today’s episode I’m sharing what holistic marketing is and why your business can’t survive without it. Understanding the bigger picture of business goalsHow business and brand are different Not relying on one marketing channelGoing the extra mile for your customer experienceMeasuring the effectiveness of your marketing...

As the title suggests, today on the episode I’m spilling the tea in a Q&A style episode on my most frequently asked questions. We’re focusing mostly on email marketing and reducing the barriers to entry for new people to join your email list and why understanding your data and focusing on the creative is so important for running ads. You’ll learn: Tips for growing your email listMy recommended best practices for Instagram How to avoid having a cookie cutter approach when it comes to your...

If social media dies tomorrow, your email list will still exist. In today’s episode, I’m sharing why your business needs it, how to implement it within your overall marketing strategy and how to create personal connections within your community. You'll learn: About the 2 types of emails you can sendGreat tips for creating email campaignsCommon email marketing mistakesTop ways to grow your email listHow to change your email marketing platform Connect with Sam: Contact Silk to discuss how we...

After working in the marketing industry for quite some time, I wanted to shed some light on the most common mistakes I see brands making, and how you can avoid them in your business. In today’s episode, I’ll share how to implement new ways to take your business to a new level and attract the right customers with trust and authenticity and how you would actually handle if your business or product went viral.  You’ll learn: Why marketing to everybody is actually marketing to nobodyExamples of...

Today on the episode, we’re talking about unleashing the power of photography, mindset in business and how to master Instagram with powerhouse photographer Emma Veness. Emma shares The difference between a normal brand photographer and empowerment photography and why waiting to get branding photos may be impacting your brand. I know from experience that Emma helps women discover their inner goddess and she really does have the magic of empowerment through her photography. You'll learn: How...

While I love the educational style podcast, to teach you new things in the marketing world, this episode is a little different. Today I’m chatting to you as a friend in business about why consumers aren’t following big brands anymore and how showing brand personality is the new aesthetic.  What I Covered: The undeniable power of TikTokWhy relatable content will win your customers overTips for creating authentic video contentHow to take inspiration outside of your industry Here’s how Sam can...

When it comes to your customer spending money, they're going to go with the people they know, like and trust. So how do we build that? In today's episode, I'm sharing all you need to know about the difference between organic social media and paid ads, and it’s more than just a perfect aesthetic on your Instagram feed. You'll learn: Why social media posting and advertising have different purposes & serve different goalsWhy it's less about aesthetic and more about creating connection with...

Remember when Instagram shut down for a day and every business owner and their dog was scared, not knowing when Instagram would return online? It would be pretty scary for a business that relies solely on one platform to achieve its business results. This is why incorporating a holistic marketing approach across multiple channels and platforms is so important in this digital age. If you are currently looking for more reach, attracting the right audience and doing less for more, omnipresence...

This is not just another boring business podcast, this podcast dives into elevating your digital marketing to create success as a female founder. You will gain insider knowledge in all things digital marketing. With this podcast, you will create irresistible marketing messages to connect with your dream customers, establish an unbreakable brand identity that they can’t help but trust and develop a holistic approach to marketing to support your business goals. In today’s episode, I dive into...

It's easy to fall into the trap of thinking that Facebook ads will be the magic solution to your business success but that's not quite the case! Gone are the days of running a quickly created ad and leads would start pouring in. Ads these days takes a lot of focus, time, and energy to put into a well-thought-out strategy before most start seeing any results. What I am seeing lately is that if your organic content is consistent and done well, your ads will amplify that. If you’ve got a...

Are you a small business owner wanting to feel confident with your marketing and understand the vital role it plays in growing your business? You're in the right place! Silk Digital Marketing Mastery is here to provide you with practical advice and recommendations that don't overcomplicate and confuse you. Whether you're just starting out or a seasoned pro, I'm here to provide valuable insights to help you succeed. Download my FREE Email Marketing Ebook:...