After working in the marketing industry for quite some time, I wanted to shed some light on the most common mistakes I see brands making, and how you can avoid them in your business. In today’s episode, I’ll share how to implement new ways to take your business to a new level and attract the right customers with trust and authenticity and how you would actually handle if your business or product went viral.  You’ll learn: Why marketing to everybody is actually marketing to nobodyExamples of marketing the solution, rather than the featuresShowing the behind the scenes and personality of the business Why you should prioritise brand consistencyHow to utilise reviews for social proof Connect with Sam: Contact Silk to discuss how we can work togetherConnect with me on Instagram @silkdigital_