If you’re wanting to build a sustainable long-term successful brand and not a business that’s a one-hit-wonder, you need to focus on a holistic marketing strategy. In today’s episode I’m sharing what holistic marketing is and why your business can’t survive without it. Understanding the bigger picture of business goalsHow business and brand are different Not relying on one marketing channelGoing the extra mile for your customer experienceMeasuring the effectiveness of your marketing efforts Connect with Sam: Contact Silk to discuss how we can work togetherConnect with me on Instagram @silkdigital_Connect with me on TikTok