Artificial Intelligence, or AI, is gaining more traction in our lives. It's been here awhile, but the launch of Chat GPT has really accelerated our awareness of how it can simplify our lives. AI will be a part of our athletic lives as well, certainly for the way we plan our plan, analyse, and adjust our training to get the best results.   Will this benefit athletes and coaches alike? I don’t have enough knowledge on the subject to answer that but today’s podcast guest does! Prof Paul Laursen will be familiar to regular listeners of this show. He’s spoken on this show before about High Intensity Interval Training and we spoke about AI back in 2021. Since then there have been a lot of advances in AI and with his own platform Athletica.ai.   If you are a self coached athlete, AI has the power to save you a lot of time with planning and improve your training prescription. Coaches can benefit too, as they'll be able to analyse much more data and improve their decision making for a larger number of athletes. Whether you're an athlete or a coach, AI will have some impact on your work, training, or data analysis.  In this conversation we chat about:   Some of the latest gadgets that Prof is testing out How Athletica works for athletes and coaches Threats and opportunities for athletes and coaches  Garbage In Garbage Out (GIGO) is so relevant, and why athletes need some personal responsiblity  Coaches will never be redundant   To find out more about The Prof please visit these channels:   Athletica: https://athletica.ai/  HIIT Science: https://hiitscience.com/  Twitter - @PaulBLaursen Click the link to get hold of a copy of Paul’s book, Science and Application of High Intensity Interval Training   New links we spoke about on this podcast were: Respiratory training System - https://isocapnic.com/ forget Powerbreathe. This take breath training to a new level. Fourth Frontier Heart rate monitor this HRM not only measures heart rate, it also tracks HRV and provides a continuous ECG during exercise. Strength, Power & Movement testing  If you’ve ever perform a measured vertical jump, this device makes everything a whole lot easier. In fact, you can measure the velocity of many movements.   Endurance Training - Science and Practice This is the latest book by sports physiologist and coach Inigo Mujika and which features a chapter written by The Prof.   To contact Beth regarding Life Coaching, please visit her website at BethanyWardLifeCoaching.uk.   Sports Nutrition questions - if you have a sports nutrition question that you would like answered on the podcast, please email it to me via [email protected]. Join our SWAT/High Performance Human tribe using this link, with a happiness guarantee! You can watch a brief video about the group by going to our website here, and join our SWAT High Performance Human tribe here. Purchase a copy of my High Performance Human e-book featuring more than 30 top tips on how to upgrade your life. If you would like to help offset the cost of our podcast production, we would be so grateful. Please click here to support the HPH podcast. Thank you! Visit Simon's website for more information about his coaching programmes. Links to all of Simon's social media channels can be found here.  For any questions please email [email protected].