Episodes
SEO keywords are used in so many places. Learn how to use SEO keywords to get more organic traffic from Google, YouTube, Instagram, and more in today's episode. Let me show you how to use SEO to expand your reach across multiple channels and find out why the better you understand how to do keyword research the better your results will be.  Welcome to Season 2 of the podcast. We've got a new name and expanded content. It's Simple Marketing & SEO and we get to talk all about SEO and...
Published 01/09/24
Chat GPT is all the rage but can you (or should you) use it to create content or SEO for your website or blog? Is Chat GPT content good enough to rank high on Google and drive traffic to your website? Find out what you should and shouldn't do with Chat GPT content if you care about your website's SEO.  This is one of the most popular episodes of Simple SEO Content season 1. Listen now.  My free resources, including the SEO Content Quick Start Guide and my free class, are available here....
Published 01/03/24
Here are 5 SEO (search engine optimization) tips for beginners. Learn how to choose SEO keywords and where to use keywords on your website in today's episode. I'll walk you through how to get started with SEO even if you're not sure what to do first.  This is one of the most popular episodes of 2023. Be sure to listen today and get started (or review what you're doing) for SEO on your website or blog.  My free resources, including the SEO Content Quick Start Guide and my free class, are...
Published 12/27/23
SEO keywords are critical to your website or blog's SEO success and most times when your SEO isn't working it's because of an issue with your keywords.  In today's episode, I'm teaching you everything you need to know about keywords to have SEO success, get more organic traffic to your website, and sell more online.  This is one of the most popular episodes from 2023. If you missed it the first time be sure to listen today and if you heard it when it first aired, listen in again and see...
Published 12/20/23
Learn how to add SEO keywords to your website. I'll walk you through exactly where to use your keywords on your website so Google understands what it's about and ranks you higher in the search results. When you rank higher for SEO keywords you can get found by the right people and more traffic comes to your website.  This is one of the most popular episodes of Season 1 of the Simple SEO Content podcast. If you missed it the first time, be sure to listen today. If you listened to it when it...
Published 12/13/23
It's time to plan for your 2024 SEO and Content strategy so you're ready to go in the new year. Having an SEO strategy in place is key to getting results from your SEO and content program. You need to create content that your ideal customer wants and optimize that content for Google so that it gets found by the right people.  Let me walk you through how I plan my content for Etched Marketing Academy each year and you can use my process to get prepared for 2024 too.  Find my free resources,...
Published 12/06/23
2023 is coming to an end and it's time to start planning for 2024 but before we can get into what to do next year we need to review how things went this year.  In today's episode, I'm going to teach you how to use SEO reporting and determine what worked and what didn't work in 2023 so you can start to lay out a 2024 SEO plan. Next week I'll guide you through the 2024 SEO Content planning process too.  Find my free resources, including the SEO Content Quick Start Guide and my free class or...
Published 11/29/23
Learn how to create a 2024 marketing plan and calendar for your business so you know how, where, when, and why you'll be marketing your business in the new year. Having a marketing calendar ready before you start the new year will make it much easier to stay focused, on track, and accountable. It will also make it easier for you to plan out your time and hit those big goals you've set for your business.  Let's get started and create your 2024 marketing plan today. I'm sharing my process...
Published 11/28/23
Reviewing your marketing efforts and results is key to creating a great plan to go into the new year. You want to do more of what worked and less of what didn't in order to continue to grow. Let me show you how to figure out what worked and what didn't work so you can create a 2024 marketing plan to guide your business.  In today's episode, I'll walk you through what information you need to review to know where your business is coming from. Find my free resources, including the SEO...
Published 11/20/23
You're doing SEO and creating content, but is it helping to grow your business? You'll never know if you're not tracking your website traffic, SEO keyword rankings, and more.  Learn how SEO typically works and where you should see changes first and then how to interpret the results to know if you're doing the right things or need to adjust your strategy to get results.  Find my free resources, including the SEO Content Quick Start Guide and my free class or register for the Website Traffic...
Published 11/15/23
Building an email list is key to marketing your business, but have you ever wondered how you get people to actually sign up for that email list? Today, I will explain what email opt-ins are and how to create one your Ideal Customer wants and will trade you their email address to get.  Learn how to create a good opt-in and grow your email list, and yes, there's SEO involved here, too. I'll teach you some of my favorite tricks and tips for using SEO to help with this, too.  Find my free...
Published 11/14/23
Are you brand new to SEO (search engine optimization) and not sure where to start or what to do first to get more traffic from Google? If so, today's episode is for you.  Here's what I'd do if I were brand new to SEO. From SEO keywords to what to do on your website for SEO, I'm breaking it all down and showing you how to do beginner SEO to start getting organic traffic to your website.  Find my free resources, including the SEO Content Quick Start Guide and my free class or register for the...
Published 11/08/23
A strong email list is one of the most important assets to any online business. Learn why your small business needs an email list to help with your sales funnel and marketing.  I'll walk you through what an email list is and how it benefits you and then stay tuned for an episode next week all about how to create an opt-in that will help you get people to sign up for that email list.  Find my free resources, including the SEO Content Quick Start Guide and my free class or register for the...
Published 11/07/23
Want to learn how to choose SEO keywords that can rank #1 on Google so you get more website traffic, and leads and make more sales?  I'll walk you through how to choose SEO keywords that will help you rank high in Google's search results and get more organic (free) traffic to your website.  Find my free resources, including the SEO Content Quick Start Guide and my free class or register for the Website Traffic Booster Class here. https://www.etchedmarketing.com/freebies Visit my website...
Published 11/01/23
Learn how to get more done in less time by avoiding shiny objects that derail your business and suck your time.  I am sharing how you can avoid those entrepreneurial rabbit holes and stay focused and on track with your own personal accountability.  Learn how to easily say no to shiny objects.  Find my free resources, including the SEO Content Quick Start Guide and my free class or register for the Website Traffic Booster Class here. https://www.etchedmarketing.com/freebies Visit my...
Published 10/31/23
Learn how to create content that ranks high in Google's search results, attracts your ideal customer, and sells more for your business.  Today, I want to show you how to use SEO and content together to create a strategy to get more SEO keywords ranking high, get your business found by the right people, and drive free website traffic for you.  Find my free resources, including the SEO Content Quick Start Guide and my free class or register for the Website Traffic Booster Class here....
Published 10/25/23
Do you want to work fewer hours and get more done? Today, I'm sharing the process I've used for the last few years to work part-time and keep my business running and growing.  You can start using this strategy no matter what business you're in. Let me show you how it's changed my life and can change yours, too.  40 hours + a week is not my jam these days.  Find my free resources, including the SEO Content Quick Start Guide and my free class or register for the Website Traffic Booster Class...
Published 10/24/23
What if you could draw new customers to your website without paying for ads? That's what I'm talking about today - learn how to unlock the power of SEO content to attract and convert potential customers. I'll walk you through how to use SEO (search engine optimization) to bring potential customers to your website.  Your website needs both great content and SEO to get traffic from Google. Let me show you how to get started with it today.  Find my free resources, including the SEO Content...
Published 10/18/23
Want to make more money from your small business and understand your finances better? I'm joined today by Carla Moats, a fractional CFO and financial coach who's helping us break down what the numbers in our businesses mean.  Carla will help you understand the difference between revenue and profit and explain which is more important to your long-term success.  Learn how to better understand your numbers and know how to grow your business.  For Carla's resources, she mentioned in the...
Published 10/17/23
Want to get found by more people on Google so you can get more website traffic, better quality leads, and more sales? Well, my friend, you need to use SEO (search engine optimization) to do that.  I'll walk you through how SEO helps your business to grow and give you tips you can implement today to get started. I'll discuss how to choose SEO keywords and where to use them on your website for the best results.  Find my free resources, including the SEO Content Quick Start Guide and my...
Published 10/12/23
Learn how to use a traditional marketing sales funnel to ensure you have the right content to attract buyers to your website. Pair your content with SEO, and you'll start getting more buyers finding you from Google.  There are four stages of the traditional sales funnel: awareness, consideration, intent, and decision. I'll teach you how to connect with customers at each buyer journey stage (sales funnel). I'll break down how to create an online sales funnel, starting with quality content...
Published 10/10/23
Are you tired of your website being lost in the abyss of the internet? What if you could make a few quick changes and suddenly enjoy increased traffic from Google? Let me share a treasure trove of SEO quick fixes that can be implemented instantly to turn the tide. I'm Rachel Lindteigen, your guiding light on this journey.  In this episode, we dive into the critical importance of unique title tags and meta descriptions and how they drastically impact your website's visibility. And if you're...
Published 10/05/23
Imagine a world where your business is thriving, where you're not at the mercy of social media algorithms and have a steady stream of clients. That's the power of a website, and I'm about to show you why! I kick off this episode with a deep dive into the undeniable importance of owning your own business website. We talk about the legitimacy and credibility it brings, plus its unmatched visibility, way beyond what social media can. And the best part? You don't need to break the bank for it; a...
Published 10/03/23
If you want to get found at the top of Google by the right people so that your website gets more traffic, then this episode is for you!  Learn what it takes to get lots of keywords to rank. I'm breaking down how it works and also showing you step-by-step.  Don't miss this episode.  Find my free resources, including the SEO Content Quick Start Guide and my free class or register for the Website Traffic Booster Class here. https://www.etchedmarketing.com/freebies Visit my website to...
Published 09/28/23
What if I told you that the secret to business success lies in knowing your customers as well as your best friend? True story - I once developed an SEO course that totally flopped simply because I hadn't quite grasped the ins and outs of my ideal customer. But you live and learn, right?  In this episode, we're deep diving into why understanding your customer's language, interests, and pain points is your golden ticket to a thriving business. We're breaking down how this understanding...
Published 09/26/23