Welcome to the Sleeping Barber podcast with your hosts, Marc Binkley and Vassilis Douros.
The sleeping barber is a classic computer programming problem that illustrates the challenges of effectively managing multiple systems processes.
In business, we're faced with similar challenges. How do we align operations, IT and HR to execute a strategy and drive growth? How can accounting and legal help build and defend brands? How do marketing, sales and customer service teams effectively and efficiently acquire and serve customers? These challenging problems are exactly what this podcast is about.
In this episode, we're excited to welcome back our returning guest, Roger Martin, and he's brought along two brilliant co-researchers/authors, Mimi Turner and Jann Martin Schwarz!
They’re here to share insights from the latest Promise to the Customer (PTTC) research by WARC and The B2B...
Published 11/14/24
Welcome to another episode of The Barber’s Brief!
Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.
Enjoy the show!
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Published 11/07/24