LISTEN TO THIS EPISODE IF YOU STARTED YOUR BUSINESS AS A CREATIVE OUTLET & ARE NOW REALIZING YOU NEED THE STRATEGY BEHIND IT   Many creative entrepreneurs start with a passion project or hobby that evolves into a business. But to grow it successfully, you need to pair your creativity with strategy. In this episode, we discuss the importance of balancing the art and science of business to build something sustainable. Topics We Discuss: Creative Business Strategies, Balancing Art &...

LISTEN TO THIS EPISODE IF YOU’RE ASKING YOURSELF WHAT TO DO NOW THAT BLACK FRIDAY IS OVER   Black Friday is over, but your sales strategy doesn’t stop here! In this episode, we’re discussing how to maintain momentum, connect with holiday shoppers, and set yourself up for success in the new year. Topics We Discuss: Post-Black Friday Sales, Holiday Marketing Strategies, Small Business Planning, End-of-Year Sales Tips   SUBMIT YOUR FRIDAY LIVE COACHING QUESTIONS // CLICK HERE STAND OUT SOCIAL...

LISTEN TO THIS EPISODE IF YOU HAVE WONDERED WHAT THE DIFFERENT STAGE ARE OF BUSINESS GROWTH Every stage of business growth requires a unique strategy. When you see the BTS of hundreds of businesses, you notice patterns! In this episode, we break down the different phases of scaling a business and what to focus on at each step to grow sustainably. Topics We Discuss: Business Growth Stages, Small Business Scaling, Streamlining Operations, Customer Acquisition SUBMIT YOUR FRIDAY LIVE COACHING...

LISTEN TO THIS EPISODE IF YOU NEED A LITTLE ENERGY BOOST GOING IN TO THE WEEK I know this is different than my usual content BUT I felt someone out there needed it! This is a little affirmation, pep talk, inspiration style episode to add some energy & positivity to your week!!! NOW GET OUT THERE & CRUSH IT!!   Black Friday Offers for Support on my IG // CLICK HERE

LISTEN TO THIS IS YOU'RE FEELING STRESSED ABOUT THE BLACK FRIDAY WEEK   I know the pressure this week can bring to small business owners -- so I wanted to sit & record this impromptu pep talk & really just remind you of how incredible you are. With some actions items, mindset shifts, stats, & journal prompts -- I wanted to bring you a deep breath & a pep talk to listen to all week long.   Pop over to my IG for details on our Black Friday Offers // click here My DMs are open...

LISTEN TO THIS EPISODE IF YOU EVER WONDERED HOW IMPORTANT IT IS TO HAVE BRANDED PACKAGING & SHIPPING MATERIALS In this episode, we discuss the role of custom packaging in your business. From adding professionalism to making customers feel like they’re unwrapping a gift, we’ll cover what’s essential, what’s extra, and how to approach it cost-effectively. Topics We Discuss: Branded Packaging, Small Business Aesthetics, Customer Experience, Cost-Effective Branding   SUBMIT YOUR FRIDAY LIVE...

LISTEN TO THIS EPISODE IF YOU WANT THE INSIDE SCOOP ON MY CLIENT THAT GREW THEIR BUSINESS TO $250K ANNUALLY THROUGH SOCIAL MEDIA In this episode, I break down the strategies that helped one of my clients, an apparel company, grow their business to $250k a year using social media. With an average order value of $62 and an audience of 42k, they mastered the art of building a brand that resonated deeply with their audience. We’ll discuss how they nailed their brand voice, maintained a consistent...

LISTEN TO THIS EPISODE IF YOU FIND YOURSELF CONTEMPLATING STARTING A NEW PROFILE ON IG TO START OVER In this episode, I tackle a common question from Julie, who’s wondering if she should start a new Instagram profile after feeling stagnant for over a year. We’ll discuss when it makes sense to start fresh—like changing niches or dealing with account violations—and when stagnancy might be due to content strategy or consistency. I’ll walk through key questions to ask yourself before making the...

LISTEN TO THIS EPISODE IF YOU ARE LOOKING TO LEARN MORE ABOUT PRICING YOUR PRODUCTS & CHARGING WHAT YOU’RE WORTH In this episode, I dive into the importance of understanding profit margins and why affordability isn’t the goal for most small businesses. We’ll explore the challenges of keeping prices low, from scalability issues to limiting your potential for growth. I’ll explain why charging your worth and clearly communicating the benefits of your products is key to success. Whether it’s...

LISTEN TO THIS EPISODE IF YOU FIND YOURSELF IN A BUSINESS PIVOT AND UNSURE HOW TO NAVIGATE IT In this episode, I speak with Eden Strader about her experience with business pivots, the mindset shifts that helped her through it, and the challenges she faced along the way. We explore what it takes to navigate big changes as a business owner, from dealing with struggles to embracing growth. Eden Strader is a six figure photographer turned business coach who inspires creative entrepreneurs,...

LISTEN TO THIS EPISODE IF YOU’VE BEEN STRUGGLING WITH IMPOSTURE SYNDROME AND ARE READY TO MAKE A SHIFT In this episode, I explore a powerful mindset shift to help you fight imposter syndrome and take your business to the next level. What if, instead of focusing on potential failures, you asked yourself, “What if it works?” I’ll guide you through flipping negative thoughts to positive ones and embracing the possibility of wild success. We’ll dive into why business owners are relentless in...

LISTEN TO THIS EPISODE IF YOU HAVE A PRODUCT YOU WANT TO REMOVE BUT YOU’RE NERVOUS & DON’T KNOW HOW QUESTION: Discontinuing products or product lines if you have diversified too quickly. How would you phrase this to your clients? Also as a small business how do you deal with the guilt, knowing the customers you will directly be choosing to no longer serve even though you know this is the right choice? If you’re feeling stuck between discontinuing a product and growing your business, this...

LISTEN TO THIS IF YOU’RE TRYING TO GET INTO A ROUTINE OF BUSINESS PLANNING & HAVE NO IDEA WHERE TO START I walk you through my step-by-step process, breaking down how I plan annually, quarterly, monthly, weekly, and daily to stay organized and on track. Each stage has its own focus—whether it's setting big-picture goals for the year, creating a promo calendar, mapping out content, or simply brain-dumping tasks for the week. I also share tips for time-blocking and keeping creativity and...

LISTEN TO THIS IF YOU’RE TRYING TO GET INTO A ROUTINE OF BUSINESS PLANNING & HAVE NO IDEA WHERE TO START I walk you through my step-by-step process, breaking down how I plan annually, quarterly, monthly, weekly, and daily to stay organized and on track. Each stage has its own focus—whether it's setting big-picture goals for the year, creating a promo calendar, mapping out content, or simply brain-dumping tasks for the week. I also share tips for time-blocking and keeping creativity and...

LISTEN TO THIS EPISODE IF YOU FIND FEARS & IMPOSTER SYNDROME POPPING UP AS YOU RUN YOUR BUSINESS In this episode I talked with my friend Deanna about feeling stuck and paralyzed by fears but how often it actually is the things we are most afraid of that hold us back to where we are Deanna deBara is a writer and podcast host. Her podcast, Season of Stuck, is an exploration of the all-too-human experience of feeling stuck and offers insights in how to navigate stuckness, learn from it, and...

LISTEN TO THIS EPISODE IF YOU WANT TO KNOW THE BEST WAYS TO USE AI AS A SMALL BUSINESS WITHOUT LOSING CONNECTION & COMMUNITY   AI is not going away anytime soon. AI is only going to help you become more resourceful and understand information at a totally different speed. At this rate, it'll only help you grow quicker and not get left behind as people implement it. Today we're discussing how to use AI as a small business and the ways that I find to be most helpful. We are all about keeping...

LISTEN TO THIS EPISODE IF YOU WANT TO BETTER UNDERSTAND YOUR INSTGRAM ANALYTICS   This episode is going to be a an overview of looking at your Instagram Analytics & how to fully read them. It can be hard looking at all the numbers & words and putting meaning behind them! Today we will walk through it together so you feel more confident in understanding what they all mean! Topics We Discuss: Instagram Analytics, Data Analysis, Instagram Data, Instagram Insights   SUBMIT YOUR FRIDAY...

LISTEN TO THIS EPISODE IF YOU ARE GETTING READY FOR THE HOLIDAYS & ARE LOOKING TO MAXIMIZE YOUR SALES   For Holiday Strategy // CLICK HERE   The holiday season is the superbowl for small business owners. All of your business growth from the year pays off & shows itself boldly in the 10 weeks of the major holiday season!   In this episode, we are covering how to maximize your sales, major mistakes businesses make when strategizing the holidays, & things to save your sanity as...

FOUNDER SPOTLIGHT SERIES: The Gray Muse   On this episode we discuss personal growth for business growth, setting boundaries with your family members, being a new mom and an entrepreneur, and how to grow a business online!   Rubeena balances a thriving small business and being a mom, and her personal growth & emotional intelligence through it all is something that stood out to me. Let's get into it!!!   Follow Rubeena // CLICK HERE Check Out The Gray Muse on Instagram // CLICK...

LISTEN TO THIS EPISODE IF YOU ARE WANTING TO DIVERSIFY YOUR PRODUCT SUITE IN YOUR SMALL BUSINESS BUT ARE UNSURE WHAT TO DO FIRST   Adding products or product lines to your small business can sound bright & shiny but there are strategies to WHEN & HOW to add new products to your product suite. We don't want to do it too soon BUT adding it CAN drastically scale your sales!  Let's discuss the strategy behind adding new product lines, give examples of businesses that have done this...

LISTEN TO THIS EPISODE IF YOU ARE A PRODUCT BASED BUSINESS PLANNING FOR THE HOLIDAY SEASON   For more Holiday Support Options // CLICK HERE   Holidays for small businesses can be WILD! BUT they are, without a doubt, the most profitable time of year. In order to maximize your holiday sales as a small business you need a holiday e-commerce sales strategy.  In this episode, we are covering how to plan for the holidays, what to start shifting, & how to maximize your holiday sales.   Holiday...

LISTEN TO THIS EPISODE IF YOU WANT THE INSIDE SCOOP ON WHAT IS WORKING THE BEST FOR BUSINESSES RIGHT NOW Being on the inside of so many business, PLUS an incredible business nerd -- I tend to see what is working & what is not as the themes in the industries. Today I am sharing with you some MAJOR themes in what I am seeing right now to help business grow FASTER than businesses without these things! Ready to get the inside scoop of some major business growth trends right now?   Topics We...

WELCOME TO OUR BRAND NEW PODCAST SERIES -- the Founder Spotlight Series! Our first guest is Lauren Bean -- the founder of Unfinished Apparel - a mission driven apparel brand that helps get psychiatric patients out of paper scrubs and into one of her cozy sets! She grew using organic social media strategy and today she is given us her insight on HOW she did it!! Buckle up this conversation is PACKED full of tidbits!!   Topics We Discuss: Social Media Growth, Building a Business, Business...

LISTEN TO THIS EPISODE IF YOU HAVE A NEW BUSINESS IDEA & WANT A GAME PLAN TO GET STARTED So you have a new business idea BUT how THE HECK do you make it happen? Let's chat about How to Start a New Business that STANDS OUT from he very beginning! I would quite literally go door to door telling people to turn their passion into a business. He we will be developing the business plan that makes the biggest difference and allows for you to see the quickest results. Business is a roller coaster...