Hey friend!  Welcome back to the Small Business Sales & Strategy podcast!  Today I'm talking about buying styles and how we can effectively communicate with each of the 4 buying styles. Buying Styles can also be called Decision Making Styles, and each one of us have a dominant style followed by a secondary style. The magic happens when we identify our (potential) customer's buying style and tailor our message to their buying style, not our own.  I'd love to hear from you - which buying style are you?   My best, Lindsay   Have sales questions or want to connect? Email me!  [email protected]