Welcome back to Small Business Sales & Strategy podcast!  I'm so glad you are joining me today!  Today, I'm sharing the number one thing that I believe small business owner miss in sales conversations and speaking about their business.    If you have listened to this podcast very long, you probably have an idea!  I believe that biggest mistake that small business owners make is not asking enough questions!  We don't really know our customers well enough because we don't continue asking questions, so in today's episode, I give you three ways that you can ask questions so that you continue solving problems and meeting people's needs:   1. Ask questions!  Do market research to make sure that you are solving a problem. 2. Ask more questions!  Get to know your customer's needs, where they came from, where they are now, and where they are going.  Tap into emotions and feelings about their journey. 3. Ask more questions! Continue the conversation when they become your customer so that they remain loyal to you and your brand.   If you've know me for any length of time, you know that I teach that asking (more) questions is essential to sales success! That's because it is - your customers want to be known by you.  They want to know that you care.  That's how you build brand loyalty.   Don't forget to join my *FREE* Facebook Community for Women in Small Business --> https://www.facebook.com/groups/367731782244780   Join my email list for my *FREEBIE* to improve communication with your customers and within your team --> www.lindsayfletcher.co   Need sales training or a speaker for your event?  Let's connect! Email me at [email protected]! I look forward to hearing from you!   My Best, Lindsay