Welcome back to Small Business Sales & Strategy Podcast!   One of the biggest mistakes that I see business owners and sales reps make is going into meetings or calls unprepared. You want to walk away from your sales calls with more information and ideas on how to move to the next steps, but you can't do that if you don't walk in prepared. In today's episode, you will learn how to prepare for your next sales call.  You need product knowledge and customer knowledge and I break down both in this episode. I reference Episode 3 where we talk about buying styles so be sure to go back and listen to that one!  In fact, put it on your favorites list so you can go back and reference it often! Don't forget to join my *FREE* Facebook Community for Female Small Business Owners by clicking here!   What questions do you have about sales?  Email me at [email protected]!    XOXO, Lindsay