Today we’re speaking with Tracy Brucks, owner of Style and Grace Salon & Day Spa in Champaign, Illinois. Tracy chats with us about her experience navigating the salon and spa business as a new salon owner. After she took over an existing salon business, she both rebranded her business and expanded digital marketing efforts. Listen in as we discuss: Buying an existing business, rebranding, and revisioningGoogle reviews in service-based businessesNavigating Covid in a salon businessHow to build trust and clear communication with your clientsHow to improve business by tracking leadsInvesting in marketing and advertisingNew updates coming to her business soon! Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast.  Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.   ➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms ➜ Style and Grace Salon & Day Spa: https://www.styleandgracecu.com/ https://www.facebook.com/styleandgracesalondayspa/ https://www.instagram.com/styleandgrace_salon/ ________________________ Get a Free Digital Marketing Score for your Small Business:https://hibu.com/free-tools/online-performance-report