Episodes
We're talking SEO with Mike Quayle, Managing Director of Marketeering Group – everything from what SEO is to how it can make or break your local business. This quick episode is loaded with information that could dramatically increase your online visibility. 
Published 11/09/23
Paul Altobelli, Hibu's Website Product Lead, walks us through an in-depth discussion about what your local business website needs to have today to drive in leads and keep you competitive online today. Paul talks about a recent study he did on HVAC websites across the country – what's working, what's missing, and what sets some sites apart from others when searching for local HVAC businesses. If you own a local business – whether it's HVAC, some other service provider, or anything else, you're...
Published 07/06/23
Today we’re speaking with Dr. Jordan Job, DDS (@jordanjobdds) to discuss his journey as both a dentist and small business owner, marketing strategies that have worked for his dental practice, and the lessons he's learned along the way. Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a...
Published 03/22/23
Today we’re speaking with Tracy Brucks, owner of Style and Grace Salon & Day Spa in Champaign, Illinois. Tracy chats with us about her experience navigating the salon and spa business as a new salon owner. After she took over an existing salon business, she both rebranded her business and expanded digital marketing efforts. Listen in as we discuss: Buying an existing business, rebranding, and revisioningGoogle reviews in service-based businessesNavigating Covid in a salon businessHow to...
Published 08/15/22
Today we’re speaking with Dr. Robert J. Moore, owner of Moore Foot & Ankle Specialists in Houston Texas. Dr. Moore spoke with us at length about what he sees are the keys to using digital marketing to grow a medical practice – what has worked for him and what he’s seen in the online medical community, including:  ●      How to find quality leads and reach the right audience ●      Lead generation strategies ●      Streamlining your marketing workflow and having everything under one...
Published 07/12/22
Lucas Underwood, owner of L&N Performance Auto Repair and co-host of The Auto Shop Owners Group (ASOG) Podcast, joins us to take a close at digital marketing for auto professionals. Lucas talks to us, in detail, about what's working for his shop, what he sees and hears from fellow shop owners, and where he thinks a lot of auto shop owners are going off track. 
Published 06/16/22
Special Guest: Aaron Hall, Attorney for Business Owners Today we’re speaking with Aaron Hall about digital marketing strategies that have worked for his law practice and his brand as the attorney for business owners. Aaron shares his experience with legal marketing, including: Building trust onlineHaving an integrated web presence across platformsThe power of strong communication through video marketingLeveraging social media marketing for law firmsHow to properly handle online...
Published 03/02/22
Today we’ve invited Ryaan Tuttle of Best Handyman, Inc. to speak with us about how digital marketing has worked to promote and grow his handyman business. Listen as Ryaan shares his journey from starting in the field to expanding to an online presence, including:  How he brought his handyman business onlineHow he uses his website as a tool to attract new customers and leadsHow he uses customer reviews and social mediaIf your business needs a digital marketing partner who can deliver the kind...
Published 02/18/22
Ian and Lauren are joined by Eric Damm, Hibu's Sr. Digital Product Manager, for a revealing look at the things that go into your online business reputation. From incorrect listings to misrepresented services ("Uhm... no, sorry, we don't do that."),...
Published 03/26/21
Join Ian and Lauren as they talk with Gretchen Ast, Digital Product Manager at Hibu, about the evolution of small business SEO – all the things that go into on-page and off-page SEO today, including relevant content, high-quality back-links, and the...
Published 03/01/21
Ian welcomes new co-host Lauren Blackford and this episode's guest, Scott Terrizzi, Hibu's Digital Manager, East. Scott takes us through an in-depth discussion on a wide range of ways small business owners can get a bigger piece of the pie, including...
Published 10/08/20
Chad and Ian sit down with Nick Hopkins, Hibu's AVP of Digital Product Management, and take a deep dive into the incredible results Hibu clients are seeing with multichannel digital marketing. What kind of results? How about more than double the clicks...
Published 07/14/20
Chad and Ian sit down (virtually) with a roundtable of digital marketing experts with a range of experience and expertise. This is solid information for small business owners -- what are the challenges most local businesses are facing, what steps are...
Published 05/26/20
Gina Young, Hibu's Director of Digital Performance, joins Chad and Ian to talk about what makes a healthy (effective) search marketing campaign for your small business. Gina points out some surprising things most local businesses fail to consider when...
Published 04/20/20
Chad and Ian speak remotely with Nick Hopkins, Hibu's AVP of Digital Product Management about the steps your small business needs to take during these challenging times to stay in touch with your customers. Nick walks through the vital steps your small...
Published 04/03/20
Chad and Ian talk with Paul Altobelli, Hibu's Website Product Lead, about what makes a good small business website. Paul talks about what every site MUST have, common mistakes business owners make, and the easiest ways to make sure your website is...
Published 03/06/20