In this episode of Smarter Building Materials Marketing, Beth and Zach explore some key insights into giving customers and clients the kind of experience that will not only bring them to the table, but will build loyalty that will keep them there. Director of B2B Marketing for Techo-Bloc, Alex Cadieux, talks about how they moved from just building great products, to the next level of supporting their customers through education on the way to build things properly. Entering a new phase, they...

In this episode Zach talks with Matt Nichols, the founder and owner of Digiwise, about digital transformation. Matt breaks the process down into how to achieve and sell the strategies to digitally transform as a manufacturer as well as how to implement those strategies and hold to the milestones. Zach asks Matt to give the listeners some ideas about how organizations go wrong in this area. They end the episode with talking about what can happen after you achieve the basic steps. 

In this episode Beth and Zach are joined by Grant Farnsworth to talk about the main questions they get asked about the sales and marketing outlook for 2025. They share stats as well as some of their own thoughts to help the listener understand the trends from the past few years following the pandemic, to what they see that will drive decisions in 2025.  The three are joined by Dave King and Sophia Wedeen, experts in the area of marketing research in the industry. From earning contractor...

In this episode hosts Zach Williams and Beth PopNikolov dive into the world of innovation and market disruption with Michael Rigney, the CEO and co-founder of Cala Systems. Cala Systems is introducing the first intelligent heat pump water heater for residential use. They are revolutionizing water heating with advanced sensors, software, and hardware to optimize energy efficiency, integrate with solar systems, and much more. Michael shares his 20+ years of experience in energy and climate...

The CEO of SnapDragon, Mark Barnard, and host Beth PopNikolov sit down and talk about the labor market from multiple perspectives. As a recruiting firm, SnapDragon sees the side of both the people being recruited and the company looking for the right candidate. Mark gives some insights into the importance of candidates being introspective about what kind of position they are looking for, as well as doing good research about the company they are interviewing with. He and Beth also discuss the...

You don’t have to “go all in” with AI in order for it to help you create a more efficient workflow that will free you up to spend more time on what really matters. In this episode of Smarter Building Materials Marketing podcast, hosts Zach Williams and Beth PopNikolov follow up their conversation with Fran Walker, the Director of Marketing at Trim-Tex. They talk about how implementing AI in your business can streamline processes, enhance productivity, and level the playing field against...

AI integration in your operations could be the game-changer for your building materials business. From enhancing customer engagement to revolutionizing installation procedures, the future of AI offers untapped potential to streamline processes and outperform competition. In this episode of the Smarter Building Materials Marketing podcast, hosts Zach Williams and Beth PopNikolov discuss some exciting applications of AI with Fran Walker, the Director of Marketing at Trim-Tex. 

Beth and Zach reflect on their conversation with Tim Rethlake, recapping the evolving role of the salesperson and why adapting to the changes is crucial for staying competitive in today's market.

Most sales organizations in the building materials industry are failing to equip their teams with the right skills, leading to high turnover and missed opportunities. Learn how a shift from product training to sales story training can transform your team's success and drive your business forward.

Discover the dynamic interplay between customer-driven market demands and strategic pricing in the building materials industry. Learn how these forces shape product availability, influence business strategies and ultimately determine competitive success.

As the construction landscape shifts, unforeseen challenges and innovations are redrawing the blueprint of success. Discover how emerging trends, from artificial intelligence pricing strategies to service-oriented product offerings, are shaping the building materials industry and could redefine your bottom line.

Hear about the latest changes in email deliverability that are set to impact businesses in a big way. Learn about the new requirements from major email providers and how these changes could affect your marketing and sales initiatives.

The evolution of distributor-customer relationships and the impact of online education on consumer behavior are reshaping the building materials industry. Understanding these shifts and adapting your marketing and distribution strategies is crucial for staying ahead in an increasingly competitive market.

Discover how building materials manufacturers can become better partners with contractors by understanding their financial needs. Learn how to connect with and support contractors in their financial and business growth, to build trust, improve product adoption and ultimately increase sales.

2024’s International Builders’ Show (IBS) was the biggest show in 15 years. The Venveo team is back from Vegas and here to share their takeaways, top booths and biggest trends from this year’s event! We also dive into key ways to make a lasting impression at trade shows and how to embrace experiential marketing and tailored follow-up strategies to elevate your brand and drive meaningful connections with your trade show leads.

Big shake-ups are happening in the building materials industry. Discover the latest news on major acquisitions and housing market trends that are sending ripples through the sector, along with how strategic partnerships and innovations will redefine the competitive landscape and drive future growth opportunities for your business.

Uncover the latest market trends and insights in the building products industry, and learn how they could impact your manufacturing business and product categories in the coming years. Stay ahead of the curve and make strategic decisions based on expert analysis and predictions.

Explore how a leader in the building materials industry revolutionized service and product development, and learn how prioritizing client experience over volume can transform your business success and brand reputation.

Hear from a long-standing sales leader on how they took the leap into leveraging Linkedin and social media to win customers and the incredible results they’re seeing. Learn the strategies to effectively build thought leadership and generate leads in the digital space to outperform your competition.

In this exciting wrap-up of 2023, Venveo’s Steve Coffey and Deanna Murphy dive deep into the most influential podcasts that have reshaped marketing strategies in the building materials industry. They discuss pivotal trends, resilience in the face of economic uncertainties and the integrative innovation pushing the industry forward.

In 2024, major changes are predicted to hit the building materials market with shifts in sales tactics, digital marketing strategies and a renewed focus on human connection. Understanding and adapting to these changes will be crucial for manufacturers to stay ahead of the competition and maintain a strong presence in the industry.

Learn why digital marketing is no longer a nice-to-have, but a necessary tool for success in reaching potential customers and driving sales in building materials and other B2B industries.

Discover the truth about the current state of the housing market and how it will directly impact your building materials business. Understanding the factors driving affordability and regional market dynamics is crucial for manufacturers looking to stay ahead in this challenging industry.

Leveraging platforms like YouTube and Instagram isn't just trendy — it's essential for feeding builders the information they are actually looking for. Tune in as this week's guest, Matt Risigner shares invaluable insights on how manufacturers can use social media to not just reach but truly engage with more builders.