How Building Materials Manufacturers Can Focus on Value Services With a Commodity Product
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Description
When you compete on millimeters and price, it becomes a race to the bottom. This week’s guest shares how emphasizing value and building strategic partnerships with customers can help you move beyond price and cultivate lasting relationships.
Cassie Milam, the Co-Owner and Director of Marketing for The Detering Company, talks with Beth about how to focus on value services in a commodity category.
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