Episodes
StockX is facing significant challenges as it grapples with its ability to authenticate sneakers, raising serious concerns about the integrity of the resale market. Matt gets into the implications of StockX's admission that it cannot guarantee the authenticity of the shoes it sells, especially in light of the lawsuit from Nike.
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Published 11/22/24
DJ Clark Kent, sneaker icon, passed away at the age of 58. He was a true sneaker icon. Matt briefly goes into his legacy, and how he will be remembered by sneaker culture.
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Published 11/18/24
Matt sits down with Chris Chase, the main personality of WearTesters. While both love sneakers, this chat goes down the rabbit holes of life and nerdom. Even if you come as a sneaker lover, this conversation will leave you feeling good.
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Published 11/01/24
Co.JP, or Concept Japan, has played a pivotal role in shaping international sneaker culture over the last two decades, a fact that many sneaker enthusiasts may overlook today. Host Matt dives into the history and significance of Co.JP, highlighting how its exclusivity and innovative designs contributed to the global sneaker phenomenon.
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Published 10/26/24
Nigo's recent collaboration with Nike raises the question of its significance in 2024 sneaker culture. Host Matt delves into the impact of Nigo, a pivotal figure in streetwear and sneaker history, and discusses whether his influence still resonates with today's audience.
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Published 10/18/24
Nike is making significant changes in leadership and strategy, aiming to reshape its image and reconnect with sneaker culture. Host Matt Frates discusses the recent appointment of new CEO Elliot Hill and the return of influential figures like Frank Cook and Tom Sachs, highlighting their potential impact on the brand's creative direction.
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Published 10/04/24
John Donahoe, former CEO of Nike, resigned last week with Elliott Hill to take over. Nike has been seen an uncool brand over the last year, but will this change in CEO get that back to their perceived legendary status?
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Published 09/27/24
Complex dropped their Sneaker Collaborator Power Rankings and Patta came in at 20th. To celebrate 20 years in business, Patta and Nike re-released the famous Air Max 1 "Chlorophyll", which sold out instantly. Did Complex undersell Patta's place in the culture?
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Published 09/20/24
StockX recently announced their intentions to partner with Walmart; bringing shoes from StockX to brick and mortar Walmart stores. While brand expansion is what StockX is looking for, is Walmart really the proper consumer base for them to achieve it? Matt gives his thoughts.
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Published 09/13/24
Anyone who is a part of sneaker culture knows there are certain behaviors that have become norms. We almost feel obligated to live the culture the same way as everyone else. After personally breaking one of these norms, Matt dives into his experience and some of the norms we've all accepted.
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Published 09/06/24
A Ma Maniere cemented their legacy as one of the most popular collaborators in the game with the news of their "While You Were Sleeping" collection; a collection of six silhouettes. Is Nike trying to tell us something with this? Rumor has it that Nike, trying desperately to gain back the sneaker consumer, is toying around with a sneaker subscription model. Matt breaks down what both of these news items could mean for the culture.
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Published 08/23/24
Nike recently released a remixed version of the classic Jordan 4 called, the Jordan 4 RM. The first colorway, associated with famed BMX star Nigel Sylvester, has been a massive hit. The real question comes down to the place this shoe has in the future of the culture? Has Nike missed an opportunity to blend both old and new here? Matt discusses.
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Published 08/16/24
The Summer Olympic Games are here and it's a special time. Sneaker companies are in full branding mode as they send their products to Paris for use by all athletes. Nike specifically has a major presence. How does this year's crop stack up to the past? What are some of the best Olympics inspired sneakers of all-time?
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Published 08/02/24
Nike, known for being litigious, finally takes the gloves off and goes after Shoe Surgeon. In a previous episode, Matt gave his thoughts about GoYard's lawsuit against the man, but knows how that his initial thoughts were well enough informed. Thanks to fellow sneaker podcaster Sockjig, Matt dives into the lawsuit and confesses changes his tune.
Check out Sockjig wherever you listen to your podcasts!
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Published 07/26/24
Sneaker content is a robust market of creative people. The creation of content is not an easy venture; investment is required. Matt talks about his journey to host of Fire Footwear, and answers a question he gets from listeners, "What sneaker content do you consume?"
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Published 07/12/24
We are officially halfway through the year 2024 and there has been a good amount to talk about in the sneaker world. From blossoming new models to nostalgia pulls, Matt goes through the topics that have stood out to him throughout the year. Has it been a good year so far?
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Published 07/05/24
Host Matt takes Fire Footwear live for the first time to talk about the recent news of the long awaited release of Undefeated Jordan 4s and Wu Tang Dunks. Is it a mistake on Nike's part to reach this far back into the archives?
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Published 07/04/24
Nike, notoriously litigious, once again is after the replica sneaker market. The boom in the replica sneaker market since the pandemic has seen Nike fear of losing profits. Is Nike being too aggressive? Goyard, a French luxury goods brand, is also suing famed sneaker customizer, The Shoe Surgeon. Are these two lawsuits equal, or does one represent a dangerous path to the future?
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Published 06/21/24
Kobe Bryant's legacy in basketball needs no introduction. A legend by any definition. Since his passing, the legacy of Kobes as a sneaker line needs to be revisited. With so many beloved colorways of the past, are today's releases lacking. Host Matt asks a question of himself by the end; did he miss the boat on appreciating Kobes?
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Published 06/14/24
The NBA in the 1990s was a different beast entirely. Yes it had Michael Jordan, but the vast sea of all-time greats that graced the court back then was magical. Within each of the bitter rivalries and star players was a burgeoning of player edition basketball shoes. Matt dives into some of the best ones.
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Published 06/07/24
In this bonus episode of Fire Footwear, Matt gives his thoughts on the influx of Yeezys hitting Adidas' website.
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Published 06/07/24
After an appearance on the Sneak Diss Podcast, and with the unveiling of the upcoming reimagined version of the Air Tech Challenge 2, Matt decides to take a deep dive into the shoe. Its place in sneaker history should be revered and remembered. Even if you are hesitant about the upcoming release, listen and be reminded of the history.
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New episodes every Friday.
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Published 05/31/24
In this episode of Fire Footwear, we're uncovering the stories of influential figures who have left a unique mark on the sneaker world. Join us as we delve into the lives and contributions of these game-changers who have driven trends and innovations in sneaker culture. Tune in to hear about the creativity, innovation, and passion that these individuals have brought to the world of sneakers. Don't miss this deep dive into the influential figures of sneaker culture!
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Published 05/24/24
In this episode of Fire Footwear, we continue our exploration of the key figures who have fundamentally transformed the sneaker industry. Join host Matt Frates as he delves into the history and impact of five individuals whose contributions have left an undeniable mark on sneaker culture. From designers to cultural icons, discover how their innovations and influence have shaped the footwear landscape.
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Published 05/17/24