What did the election polling data say, what did it miss, and why were so many people divided on the economy? Guest Farrah Bostic, a brand strategist, researcher, and founder of The Difference Engine, a consultancy that helps entrepreneurs and brands make smarter decisions through deep-dive research and data analysis. She’s also the co-host of In the Demo, a podcast exploring generational differences, and the host of Cross Tabs, which dives into polling and what data can reveal about the decisions we make.