In this episode of Ask Farnoosh: How do you balance saving for your kids’ futures while ensuring your own retirement? Is it too late to start investing in your 60s? Plus, Farnoosh shares her thoughts on whether a Trump presidency could crash the stock market and breaks down the financial risks of dismantling the Department of Education. Join the So Money Members Club. Download Farnoosh's free investing blueprint. Hang out with Farnoosh on Instagram.

What did the election polling data say, what did it miss, and why were so many people divided on the economy? Guest Farrah Bostic, a brand strategist, researcher, and founder of The Difference Engine, a consultancy that helps entrepreneurs and brands make smarter decisions through deep-dive research and data analysis. She’s also the co-host of In the Demo, a podcast exploring generational differences, and the host of Cross Tabs, which dives into polling and what data can reveal about the...

As the possibility of a second Trump administration looms, there’s growing concern over the future of climate policies. With environmental protection on the chopping block, it’s never been more critical for individuals to take action where they can—through their spending, saving, and investing choices. Today’s conversation with financial author Kara Perez couldn’t come at a better time. Kara is the founder of Bravely Go and the author of her debut book, Green Money, where she offers a roadmap...

In this episode of So Money, Georgia Lee Hussey, CFP and founder of Modernist Financial, joins to discuss building financial resilience in today’s shifting political and economic landscape. Farnoosh and Georgia answer pressing audience questions, offering advice on combining finances in marriage, managing debt while saving for retirement, and optimizing student loan repayment -- all through the lens of a Trump presidency.

Have you ever felt uncomfortable splitting a dinner bill with friends or hesitated to join a group vacation because of the cost? Maybe you’ve wondered if your friends view money the way you do. Friendships are one of the most rewarding parts of life, yet they come with their own set of challenges—especially when money enters the picture. Today, we’re diving into this problem with someone who has tackled this topic head-on. Kristin Wong, an award-winning journalist and author, has explored...

Thrilled to welcome back one of our favorite voices in the world of money and humor—Paul Ollinger. Paul is a comedian and author, and he's here to talk about his latest book of essays, Reasonably Happy, a collection that balances sharp wit with deep reflections on money, purpose, and what it means to live a meaningful life. Follow Pau's Substack Join the So Money Members Club. Download Farnoosh's free investing blueprint. Hang out with Farnoosh on Instagram.

In this episode of So Money, Farnoosh dives into the financial implications of Donald Trump’s recent election victory. Reflecting on her mixed emotions, she draws on wisdom from family and acknowledges the resilience needed to face uncertainty. Farnoosh shares insight on potential economic policies, like proposed tariffs and tax changes, and discusses how these could impact inflation, the stock market, and household finances. She emphasizes the importance of “healthy panic” as a motivator...

In our financial lives, setting goals isn’t just about having aspirations; it’s about understanding how to build sustainable, achievable plans that propel us toward success. Guest Caroline Adams Miller has spent over 30 years pioneering the science behind how we set goals, stay resilient, and achieve meaningful success. Her newest book, Big Goals, is changing the conversation around achieving personal and professional ambitions. Join the So Money Members Club. Download Farnoosh's free...

In today’s episode of So Money, we welcome back Lindsey Stanberry, a seasoned journalist and founder of The Purse. The popular newsletter dives into how money intersects with women's lives, encompassing topics from childcare and family budgeting to the emotional load of managing a household. Lindsey and I discuss some of the issues and topics she explores in The Purse, including the division of labor within households, the influence of societal and economic norms on childcare and household...

This week: Navigating your money amidst election anxiety; how to manage a 401k Inheritance; balancing emergency savings with retirement savings; reacting to identity theft with your taxes. Join the So Money Members Club. Download Farnoosh's free investing blueprint. Hang out with Farnoosh on Instagram.

Jannese Torres is an award-winning Latina money expert. She became an accidental entrepreneur after a job loss inspired her to turn her food blog into a six-figure business. Throughout the years, her passion for entrepreneurship led her to notice a gap in the conversation around money. Her debut book, Financially Lit, offers culturally relevant and relatable personal finance advice to make you feel seen, heard and understood. Whether it’s the guilt you feel from being the first person to...

As election season heats up, understanding the financial lives of our nation’s leaders offers a fresh perspective on the intersection of wealth and power. Guest Megan Gorman, author of All the Presidents’ Money, explains how the financial decisions of U.S. presidents shaped their policies and legacies. From Thomas Jefferson’s surprising debts to JFK’s complex wealth and the Clintons’ post-presidency financial journey, Megan shares fascinating insights that offer a deeper understanding of how...

Join Farnoosh's Investing Workshop Join Book to Brand 2025 This week, Farnoosh shares her top advice for finishing 2024 on a financially solid foot. Whether it's maxing out retirement contributions or finding ways to save on healthcare, now's the perfect time to take a closer look at your finances.

We’re discussing a topic that’s become increasingly relevant as climate disasters become more frequent and unpredictable: financial resilience in the face of devastating events. No matter where you live, you are at risk of being affected by climate change, and it’s changing how you think about your finances, homes, and futures. To bring this conversation to life, I’m joined by artist and creator of Sunlight Tax, Hannah Cole. Hannah recently experienced a Category 4 hurricane in her town of...

Seth Godin, bestselling author, entrepreneur, and one of the most influential thinkers in marketing and leadership, joins the show. He discusses his latest book, This Is Strategy: Make Better Plans, and how to create more meaningful and effective strategies in all areas of life, from career growth and personal development to financial success.

Our co-host this Friday is Georgia Lee Hussey, a wealth advisor at Modernist Financial. We chat about the cost of climate change and how it’s forcing us to rethink everything: from the "American Dream" of homeownership to real estate and even how we invest our money. What can we control in moments of crisis?

Dr. Daniel Crosby is a psychologist, behavioral finance expert, and New York Times bestselling author. His works, The Laws of Wealth and The Behavioral Investor have transformed how we think about investing by shedding light on the emotional and cognitive biases that often shape our financial behavior. He also serves as Chief Behavioral Officer at Orion Advisor Solutions, guiding advisors in helping clients align their investments with what matters to them. Today, Daniel is here to discuss...

I’m thrilled to welcome Maha Abouelenein, a communication, entrepreneurship, and self-advocacy powerhouse. With decades of experience at the forefront of global tech revolutions, Maha has been a trailblazer in mobile telecommunications across the Middle East and Africa, a thought leader on Web3 and AI, and a pioneer of modern public relations in regions where the field didn’t even exist. Her new book, The 7 Rules of Self-Reliance, carries a powerful and urgent message: “Nobody’s coming to...

Download Farnoosh's Free Investing Blueprint to learn how to begin investing for your future. Today's show: Is there such a thing as investing "too" much? Can obtaining a home equity loan be helpful when purchasing a second home? How to find a great accountant, and more.

Julia Haart’s story is nothing short of extraordinary. Born into the ultra-Orthodox Jewish community, her life was defined by strict rules and limited freedoms. For years, she lived under the weight of these restrictions until, at 42, she made the courageous decision to break free. Since then, Julia has transformed her life and become a powerful force in both the fashion and business worlds. As the founder and CEO of +Body by Julia Haart, she is on a mission to reimagine shapewear as...

In our final series installment, we discuss navigating your career and protecting your income when growing a family. Guest Lauren Smith Brody is the CEO and founder of The Fifth Trimester, an initiative focused on advancing gender equality in the workforce through caregiver support. She offers research and insights into the benefits of being transparent about your family's needs at work, innovative ways to maximize your efficiency and productivity, and advocating for your rights. Download...

Join Farnoosh's newsletter and receive a free copy of her Investing Blueprint. Download Farnoosh's Family Financial Planning Guide. Today's show: Navigating the 98 billion dollar baby industry. Guest Nicole Stanley, founder of Denver-based financial caching practice Arise Financial, gives tips on how to create a budget that reflects your values and priorities, smart ways to factor in childcare costs, the importance of valuing your energy and time as much as your money, and how she managed the...

A conversation with board-certified pediatrician and founder of PedsDocTalk, Dr. Mona Amin, on ways families can save on health care, doctor visits, and medical treatments, and smart ways to enlist financial guidance from our health care professionals. Download the free guide to Family Financial Planning here.

Today, we kick off a series of episodes on how to afford kids in America. Today's episode is a conversation with Brian Walsh, a certified financial professional and the Head of Advice & Planning at SoFi. We discuss practical and manageable ways to save and pay off debt to afford the costs of parenthood. Click here to download Farnoosh's free guide, which was created in partnership with SoFi.