In this episode of So Money, I’m joined by Michael Schreiber, award-winning journalist, founder of MediaFeed, and long-time friend. Michael began his career as an award-winning journalist, producing acclaimed documentaries and in-depth reporting on topics like the credit card industry. Today, he’s at the forefront of helping businesses and individuals leverage content to grow their brands and connect with audiences. We explore Michael’s transition from journalist to media entrepreneur and the lessons he’s learned about creating impactful content. He shares strategies for building a personal brand on various platforms, from LinkedIn to YouTube, the power of content syndication, and how businesses can own their narrative without relying on traditional advertising. Plus, we dive into how AI tools like ChatGPT can supercharge your content creation process while saving time. Plus: a sneak peek into a collab between Farnoosh and Michael.