The non-alcoholic (NA) beverage industry has seen explosive growth, now valued at over $10 billion globally, with NA breweries and brands popping up across the U.S. as more people explore alternatives to traditional drinking. Beyond full sobriety, many are using NA beverages as a tool for moderation, helping them reduce alcohol consumption without total abstinence. In this episode, we speak with Joe Chura, founder of Go Brewing—one of the country’s fastest-growing and most innovative NA breweries. Joe shares how NA beer supports the path of moderation or sobriety, the shifting trends in drinking culture, and his own journey from tech entrepreneur to leader in the NA revolution. EPISODE RESOURCES - Visit the ⁠⁠Go Brewing website here. - Follow Go Brewing ⁠⁠on Instagram here. ⁠⁠ - Get started with medication to help you drink less | ⁠⁠⁠⁠⁠⁠⁠⁠visit Oar Health⁠⁠⁠⁠⁠ WHEN YOU'RE READY/ALTUM RESOURCES - Download the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Altum Fitness app⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. (Free for Veterans) - Subscribe to our Sober Strength weekly⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. - Join our free⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Altum Fitness Community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. - Take our free⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Alcohol Reduction Blueprint course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. CONNECT WITH US! - Follow Sober Strength on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Follow Sober Strength on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Follow the show on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Follow the show on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ **** Sober Strength is about seeking balance in a world of unrelenting excess. Through powerful stories, expert insights, and ancient wisdom, you’ll learn how to conquer habits, resist excess, and build lasting strength—inside and out. Hosted by USMC veteran, fitness expert, and mental health advocate Jesse Carrajat, we're redefining "sober" to mean moderation in ALL areas of life—not just alcohol.  Join us every Wednesday for full episodes and Fridays for bonus content, and discover YOUR Sober Strength. #LiveDeep