Episodes
In this episode, Michelle discusses the potential ban of TikTok in the United States and its implications for digital entrepreneurs. She provides actionable tips to help entrepreneurs remain visible and adapt to the changing landscape. The main takeaways include diversifying social media presence, repurposing TikTok content on other platforms, fostering a sense of community beyond TikTok, and staying adaptable and innovative in marketing efforts. Takeaways Diversify your social media...
Published 04/24/24
Embrace the thrill of transformation as we journey through the ins and outs of scaling your business from a solo venture to a dynamic, flourishing team. I unveil the intricate tapestry of my own business evolution, highlighting the milestones that propelled me from solopreneur to the conductor of a small but potent ensemble. This episode is saturated with practical wisdom, from leveraging the might of automation and delegation to the realization that the magnitude of your team doesn't put a...
Published 04/22/24
Published 04/22/24
In this episode, Michelle Thames discusses the power of community and growing your business through relationships. She emphasizes the importance of networking and finding your tribe, as well as leveraging platforms for engagement and creating spaces for connection. She shares a success story of a client who built a thriving community around shared values. Takeaways ✅ Building a strong, engaged community around your brand can be invaluable for growth. ✅ Networking is about finding your tribe...
Published 04/19/24
In this episode, Michelle Thames discusses the power of business retreats and how they can revolutionize how you do business. She shares her personal experience hosting and attending retreats and highlights their benefits, including immersive learning, building networks, renewed vision and energy, and tailored experiences. Takeaways Business retreats can be a powerful tool for growth, networking, and strategy refinement. Retreats offer an opportunity for immersive learning and meaningful...
Published 04/17/24
In this episode, Michelle Thames discusses how to turn social media followers into paying clients. She emphasizes the importance of optimizing your social media profile, including a clear call to action. She also highlights the significance of purposeful posting and using data analytics to understand audience preferences. Michelle shares success stories of clients who saw an increase in consultations and bookings by implementing these strategies. She offers a marketing makeover service to...
Published 04/12/24
In this episode, Michelle Thames explores the concept of a growth mindset and its importance in the online business world. She discusses how a growth mindset embraces challenges, views failures as learning opportunities, and believes in the capacity for fundamental growth. Michelle shares her personal experiences of developing a growth mindset and highlights the importance of agility, resilience, and taking calculated risks in the dynamic digital space. She provides practical tips for...
Published 04/10/24
In this episode, Michelle Thames discusses the myth that a high follower count guarantees success on social media. She emphasizes the importance of engagement over quantity and provides strategies for building a quality following. Michelle highlights the significance of consistent content, authenticity, and directing followers to other platforms. She shares success stories of entrepreneurs with modest followings who have achieved business success through a loyal community. The key takeaway is...
Published 04/08/24
In this episode, Michelle Thames discusses how she used Chat GPT to craft a marketing plan that can help bring in a set amount of money each month. She shares her goal of reaching $50,000 a month and explains how she used Chat GPT to break down her offers and create a clear and actionable plan. Michelle emphasizes the importance of working smarter, not harder, and highlights the adaptability of Chat GPT to any business model. She encourages listeners to think about their revenue goals and use...
Published 04/05/24
This episode explores the intersections of digital marketing, personal growth, and wellness. It discusses the stressors of digital marketing and the importance of mindfulness in managing them. The episode also emphasizes the significance of wellness beyond work and how it impacts work performance and mental health. Takeaways ✨ Digital marketing can be stressful due to the pressure to keep up with trends, manage client expectations, and deliver results. ✨ Mindfulness in marketing can lead...
Published 04/03/24
In this episode, Michelle Thames shares her experience running a digital marketing agency and the reasons behind transforming their social media management strategy. She emphasizes the importance of valuing respect and integrity in client relationships and the need to prioritize the well-being of her team. Michelle also discusses the shift in focus from vanity metrics to long-term strategies and the importance of screening clients who align with the agency's values. She highlights the...
Published 04/01/24
In this episode, Michelle Thames discusses Instagram's Pin Post feature and how it can be used to enhance your profile, increase visibility, boost engagement, and showcase your brand's personality and story. She provides tips on using pin posts to highlight key information and promotions, and shares insights on how pinning highly interactive content can encourage new visitors to join in on the conversation. Michelle also explains how to pin posts and comments on Instagram and encourages...
Published 03/25/24
In this episode, Michelle shares the story of how her love partnership and online branding intersected in her life. Her husband played a significant role in encouraging her to start a blog and share her experiences online. They have since built a successful digital marketing agency together and collaborate on various projects. Michelle emphasizes the importance of authenticity, transparency, and sharing one's story in building an online presence. She concludes by expressing gratitude for her...
Published 03/22/24
In this episode, Michelle discusses the latest Instagram update that allows users to add more frames to carousel posts. She highlights the benefits of this update for social media businesses and brands, such as the ability to provide additional context and information about products. Michelle also mentions a claim that some users can add up to 20 posts in a carousel. She concludes by encouraging listeners to embrace the ever-changing social media landscape and experiment with carousel...
Published 03/18/24
In this episode, Michelle shares her marketing strategy and platforms for 2024. She emphasizes the importance of social media, particularly Instagram, Facebook, and LinkedIn. She also discusses expanding to YouTube and utilizing email marketing. Michelle highlights the value of in-person events and hosting retreats. She focuses on her signature program, the Magnetic Mastery Marketing Academy, and how it can transform personal brands. Ultimately, Michelle's goal is to enrich the lives of...
Published 03/15/24
In this episode, Michelle Thames discusses the latest updates and features on Instagram. She emphasizes the importance of using Instagram as a tool to increase visibility and profits. The chapters cover various topics such as grid preview, video cutout stickers, DM themes, Instagram's power and features, threads and multiple links in bio, scheduling posts and insights, and Instagram's continuous improvement. Takeaways -Instagram is constantly rolling out new features and updates to enhance...
Published 03/13/24
Michelle announces her participation in the Rise Above Summit, a two-day virtual summit designed to help online entrepreneurs grow their businesses. The summit features industry experts and covers various topics related to building and growing an online business. In addition to business strategies, the summit also focuses on personal development and mindset. Michelle encourages listeners to secure their free tickets and highlights the networking opportunities and extracurricular activities...
Published 03/11/24
In this episode, host Michelle Thames discusses the importance of conducting a marketing audit to evaluate strategies and improve online presence. She provides tips on gathering marketing materials and analyzing branding consistency, website optimization, and content engagement. Thames emphasizes the significance of tracking metrics, such as conversion rates and calls to action, to understand audience preferences and drive action. She also encourages competitor analysis for inspiration and...
Published 03/06/24
In this episode, Michelle discusses using AI, specifically Chat GPT, to overcome content blocks. She introduces the concept of AI as a brainstorming partner that can generate ideas and assist in content creation. Michelle explains how AI breaks content blocks by providing prompts, expanding on ideas, and even writing entire blog posts. She emphasizes the importance of using AI as a tool, not a replacement, and highlights the benefits of streamlining content creation with AI. Michelle...
Published 03/04/24
In this episode, Michelle Thames discusses the importance of personal branding in today's digital age. She emphasizes that a strong personal brand can open doors to opportunities and shares her experiences of getting paid trips and speaking engagements through her brand. Michelle highlights the power of authenticity and relatability in building a personal brand and advises listeners to showcase their unique blend of skills, experiences, and personality through content. She also emphasizes...
Published 03/01/24
In this episode, host Michelle Thames shares a step-by-step guide on how to monetize your expertise. She emphasizes the importance of identifying your niche, validating your ideas, packaging your knowledge, building your platform, marketing your offer, launching and gathering feedback, and scaling your business. The episode concludes with a reminder that every journey is unique and offers listeners a complimentary connection call to discuss their monetization plan. Takeaways Identify your...
Published 02/28/24
In this episode, Michelle discusses the benefits and features of Stan Store, a creator-focused platform for selling digital products and services. She shares her personal success with the platform, having made $40,000 using it. Michelle highlights the versatility and ease of use of Stan Store, as well as its integration with social media profiles and other tools. She also mentions the pricing and benefits of the platform, including the absence of transaction fees. Michelle invites listeners...
Published 02/26/24
How to use psychology to get more clients. Host and marketing expert Michelle Thames explores the psychology behind attracting clients. She discusses the role emotions play in purchasing decisions, increasing engagement, and building trust.  -- Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Support the show
Published 02/23/24
The importance of community building for a successful business. Host and marketing expert Michelle Thames is joined by John-David Forsyth to discuss the importance of building a community in both the physical and digital realms. John-David shares his expertise in building communities and provides tips for overcoming obstacles individuals and businesses may face when building a community.  John-David, a seasoned Multifamily Marketing Industry Leader with over 15 years of experience, is a...
Published 02/21/24
Environmentally friendly digital marketing is not only an option but a necessity. Host and marketing expert Michelle Thames shares how to minimize your digital footprint with everything from your website to your social media to your marketing campaigns. She shares tips for eco-friendly marketing and maintaining an ethical online presence. -- Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Join Michelle's Cashflow Queens Facebook group Leave a review for...
Published 02/19/24